Advanced website analytics
Having a beautiful website simply isn’t enough to grow your business online. Without SEO and digital marketing services, your website cannot be found.
Whether you choose us as your SEO web design company or not, it’s essential that you are tracking your website’s performance and SEO. This will help you to obtain your online and offline marketing efforts and grow your business.
Advanced web analytics will track much more than how people are getting to your website. It will track the keyword they used in the different search engines to find your website; it will track how your traffic converts into sales or leads, how easily they navigate through your website, and where leads or sales came from. It will even tell you which blog posts, topics, and pages are getting the most traffic and discover when the best time is to post.
Do you understand how valuable this information can be?
This gives you the ability to improve your website, such as user experience, maximize your online marketing and sales generation leads, improve on what’s working, discover the best blog topics, and know the precise time that you should publish your blog posts. These are just some things that your business will benefit from using our advanced website analytics.
Abstrax Web is an experienced SEO company that knows how to effectively use this information to improve every aspect of your website, digital marketing, and search engine optimization. But don’t take our word for it; we have SEO case studies to prove it.
When you make informed decisions based on this information, you’re eliminating the guessing game and saving money when it comes to marketing and growing your business.
You know exactly where to spend your marketing budget, which keywords are most effective in reaching your goals, and the best topics that will go viral.
So what does website data tell you?
It provides you valuable data from website traffic and tracks every move they make. You’ll know how they landed on your website, which keywords they used, which pages they visited, how long they stayed, and more.
Why do we need analytics?
You need analytics so that you can make the necessary improvements to capitalize on what’s working and improve on the things that are not working and put your money to work for you. Without utilizing this information, you’re taking a shot in the dark with your marketing efforts and potentially wasting your money.
What is web analytics?
The web analytics definition is the measurement of your website traffic, the actions your visitors take on your website, tells you how they got to your website, and the rate of conversion. This is considered data driven web analytics that allows you to improve various aspects of your website’s performance and improve your efforts to achieve specific goals.
It provides insight into how well your website and digital marketing campaigns are working. This gives you the ability to make educated changes that will increase your success.
Here are some of the metrics you can track with Web Analytics to gain insight into the website:
Web traffic
By monitoring your traffic, you’ll be able to discover valuable information about your traffic, such as the keywords used to find your website, which search engine or social media platform they used, and the type of device they used to get there. Measuring this traffic gives you an opportunity to turn a visitor into a customer.
Views
Pageviews provide the number of pages that were viewed on your website within a given time. This helps to discover what your visitor is interested in and how well your website pages are optimized based on user behavior trends.
Clicks
This website tracking analytics feature tells you where people click on your website. Understanding your visitor’s behaviors allows you to improve various aspects of the design and navigation.
Unique Visitors
Unique visitors are first time visitors per month. This key metric is vital to your online success. It tells you how popular your website is, which helps you to identify potential trends.
Bounce Rate
This determines when the visitor leaves your website. A high bounce rate means that the visitor made no actions on your website. They visited your website and left for whatever reason – they got what they needed on that page, the page didn’t properly load, or it didn’t load quickly enough.
Conversion Rate
Whether you’re looking to get more leads, increase your sales, or improve the clicks to other pages tracking these things is essential. It helps to monitor the success rate to know if the campaign’s efforts are working.
Organic Traffic
Organic traffic is natural traffic and is the most important form of traffic. It’s targeted free traffic that comes from Google searches, Facebook traffic or other social media networks.
Direct Traffic
This type of traffic is when a visitor comes directly to your website by typing in your domain name. This is important for offline marketing efforts.
Each of these metrics plays an important role in providing information that we will use to improve the quality of content, navigation, and call to action. At Abstrax Web, we use the most advanced web analytics tools because we know how critical it is to obtain accurate real time data to create relevant and effective changes that put you closer to your business’s goals.
Importance of website analytics
The information that you obtain from your website analytics provides data that gives you insight into the visitors. This tool allows you to track results that will aid in the success of your website by giving you a look at exactly how the visitor gets to your website, what they do when they get there, exactly which pages are performing well, and which ones need some work.
Backlinks are important to increasing your position in the search engines. But that’s not all. It’s necessary to understand your SEO efforts when it comes to keywords and referrer sites.
Web analytics allows you to make informed strategic decisions about your website that will increase its efficiency and grow your business.
Here are five reasons you need to utilize web analytics data:
You get to know your customers
When you understand who your customer is, it allows you to give them exactly what they are looking for. Whether it’s
Identify your prospects
Once you know who your customer is, you can target them specifically when it comes to marketing.
Know how to optimize your website
When you know which device and browser your visitor is using to view your site, you can create effective marketing campaigns to target them and optimize your website for optimal viewing.
Find the areas that you’re losing your customer
Identifying what’s working is essential, but it’s equally as important to know what isn’t working so that you can make improvements. If your customer visits one page and leaves without taking any action, then changes need to be made to this page. Understanding your customer and based on other high-performing pages, you’ll be able to make educated changes.
Gauge marketing activities
If you’re spending money on marketing online or offline, you’ll want to know how it is performing. When you are driving traffic to your website, getting more leads, or increasing sales, you need to know how these campaigns are performing.
What do website analytics allow you to do?
The benefits of analytics on websites are that it provides you with the much-needed information that allows you to improve various aspects of your website and marketing. This information is what helps you to grow your business and improve your customer’s experience while on your site.
Here are some other things that you’ll benefit from when understanding your web traffic and visitors’ behaviors.
What do website analytics allow you to do?
The benefits of analytics on websites are that it provides you with the much-needed information that allows you to improve various aspects of your website and marketing. This information is what helps you to grow your business and improve your customer’s experience while on your site.
Here are some other things that you’ll benefit from when understanding your web traffic and visitors’ behaviors.
- Measuring the profit contribution of digital marketing allows you to achieve goals and increase revenue in a certain amount of time.
- You’ll notice patterns in customer behavior. This information allows you to predict trends and can be used to create successful marketing campaigns by offering personalized content.
- You can better optimize your website based on the behaviors your visitors make. This will aid with improving the design to see what is converting best.
- Ability to set and monitor realistic goals.
- Test various aspects of your website to improve the content on your website and the ease of navigation to ultimately increase your sales or leads.
How to get started with web analytics
Getting started with web analytics is easy. And even web analytics terms explained so that you understand everything. Just give us a call, and we’ll discuss our advanced web services analytics, real time website analytics, digital marketing services, and web design services.
When you understand what your customers like and dislike, you can create a successful website that allows you to obtain your goals based on facts. This is a cost-effective method. Our advanced website analytics allows us to effectively make changes based on how your visitor responds, from the keywords they use to the actions they take on your website.
We’ll help you create a customer-driven website based on precisely what they want.