Link building is an essential part of your SEO efforts. It’s one of the most effective ways to improve your search engine visibility and improve your online presence. There are a variety of link types that you’ll need to include on your website that creates an effective link building strategy – deep linking, internal linking, and page rank.
Deep linking, links a page on your website to a page on another website.
An internal link is a link connecting to content within your own website.
Page rank, isn’t a type of link, but it’s significant to your link building efforts for SEO. This is the algorithm that Google Search uses to rank websites in their search engine results.
SEO Link Building Services
Link building requires dedicated time, knowledge, and keeping up-to-date with the frequent changes in algorithms and with your competition. If you’re like most companies you simply don’t have the time to dedicate to this.
Abstrax Web is an SEO company that offers, amongst other services, local SEO link building. We build an SEO strategy that will create valuable inbound links from high-authority websites, create engaging content, improved page rank, and build easy-to-follow navigation on your website. Our goal is to get you listed in higher in the search engines to improve your overall business.
Give us a call today and we’ll get started with an SEO link building proposal.
Why is Link Building Important in SEO?
Links help search engines crawl your website and discover new web pages. Links brings together relevant contextual pages whether on your own website or an external website. These relevant links can help increase you page ranking and domain authority.
Types of Link Building in SEO
There are plenty of tools for link building that will create an SEO link building report to uncover inbound link, outbound link and internal link opportunities that can dramatically improve your rankings.
But first you must understand the different types of links to build and the importance of link building in SEO. This will help you to avoid black hat SEO link building techniques which negatively affects your ranking.
Inbound Links
Inbound links are also called backlinks. These are by far one of the most important types of links when used correctly. Inbound links are links from other websites to your website. The reason they will link to your sites is because they find value in your content and want to provide their visitors with quality content.
The more quality backlinks you have, the better your rankings in the search engines. But there are exceptions to this. It’s not about having tons of backlinks from just any website. You want these links coming from high quality websites that the search engines also find valuable.
A great way to get inbound links is through competition analysis. Competition analysis tools are one of the best SEO link building tools to help you to beat out your competition. It basically shows you how to add inbound links to your site based on what your competition is doing – how many inbound links they have, and what sites they are linking to so that you can find high quality backlinks. This allows you to create quality content and get it listed on those websites and beat them with the number of backlinks to improve your ranking.
Outbound Links
Outbound links are links from your website to other sites. These links help to improve your sites ranking when you link to valuable content within your industry. This could be a link to a research source, a news article, or an in-depth piece of content that is related to the content the user is reading.
Be sure that any of your outbound links are to legitimate sites that add value to your visitors, but also can help boost the authority of your page.
Internal Links
Internal links are the links within the same site. These allow the visitor to find related content on your website. When done correctly it helps to keep the visitor on your website longer.
Internal links are a way for search engines to better understand your site architecture to find related content and the pages that they believe are important. The easier it is to find the content the better you’ll be ranked in the search engines.
Every blog post or piece of content on your site should contain a link to other relevant content within your site. A content audit helps you to identify your most popular pages so that you can link your pages to other relevant content.
Be sure that you’re using a keyword that is relevant to the content you are linking to as your anchor text. The anchor text is the description of the destination page that you are linking to. You should avoid using terms such as, “click here” or “learn more” as your anchor text.
What is Tiered Link Building SEO?
Tiered linking helps you to improve your ranking and increase value. For example, here is a two-tier linking structure:
- Tier 1 backlinks are links that help you to build directly to your site.
- Tier 2 backlinks are links that help you to pass ranking value to tier-one links.
Building direct backlinks can take time. But you can strengthen those things through tiers. For example, tier 2 backlinks boost the effectiveness of tier 1 backlinks.
SEO Link Building Tools
Whether you’re looking for link opportunities, want a list of outbound links, want a backlink analysis, would like to see what your competition is doing or more, there are tools that help you to gather the information you need to create a search engine marketing strategy.
Some of these link building tools that help you create a powerful link building strategy include Moz, Ahrefs, and SEMrush. Google Analytics link builder tools helps you track how different URLs are performing. This is a powerful tool for advertising, and for building an internal linking strategy.
Google analytics URL link builder helps you to track and measure what the user is doing on your website.
Learn SEO Link Building Strategy
Building links is by far the best way to tell Google just how important your website is. And why the quality of links is so important.
Creating just any type of link will not give you the results that you are hoping for. There is a right way and a wrong way to build links to your site.
If you’re looking to outsource SEO link building for your website Abstrax Web can help. We can research your competition and create an effective link building strategy with content marketing, useful tools, backlink analysis, link outreach and public relations.