If you’ve been publishing articles or personal blogs before, you already know what backlinks are. These are simply links on a page that direct users to another website. They are also referred to as inbound or incoming links – as they signify another website’s traffic visiting yours.
If another website links to your website, you have a backlink from them. Following the same logic, if you insert a link to another website, they have a backlink from you.
SEO backlinks are particularly important for the following reasons:
- Websites ranking. The most popular search engine, Google, sees backlinks as a vote of confidence from other websites. If your domain or web pages receive backlinks from other sites, Google concludes that your website is filled with high-quality content.
- Referral traffic. You’ve got traffic by referral when people click on a backlink that directs them to your web pages.
- Discoverability. Search engines like Google will always discover your page and web design to users who search for similar content – because they know other popular websites are linking to your pages.
This article will explore all you need to know about SEO backlinks for your website. Read on to find out more.
How To Create Backlinks
There are several steps to take to get high quality backlinks from other websites.
- Claim Unlinked Mentions
One of the ways to earn top backlinks from other websites is to reclaim unlinked mentions on their site.
But first, you need to know which websites mention yours on their web pages. You can use free web analytics like Google Alerts to get notified when your brand gets mentioned on a website. If you’re looking for more detailed insights, you can try backlinks tool like Mention, Ahrefs Content Explorer, or BuzzSumo.
If you discover that an author hasn’t linked to your website after mentioning it, you can send them a short note. Thank them for giving you the mention and provide the proper link to your website. You can use the claiming method to get backlinks in spaces where your website is mentioned.
- Get Featured On Contextual Links
Another way you can create backlinks from other websites is to pitch contextual link ideas to the authors.
For instance, some blogs explore topics in brief and add a “Click here for a robust idea.” If your web page offers a detailed explanation of the topic, you can write the authors with your pitch. But how do you get started?
Say you’re into Gym services, you can run a Google search by typing:
- Gym services inurl:blog:”Read more.”
- Gym services inurl:blog intext:”Recommended articles”
- Gym services inurl:blog intext:”Recommended reading”
Write to the author of the search results and mention why your webpage should be featured. You should be persuasive if you’re going to get accepted.
- Create High Quality Content
This is not rocket science. One of the best ways to get high quality backlinks from other websites is to post high-quality content. This content must be borne out of experience and professionalism, quirky, conversational, and fun to read.
Some of the content can include ultimate guides, listicles, reviews, and other similar engaging content.
If your readers enjoy your content, there’s a high possibility that other authority websites will link back to it.
- Get on Best [X] List of Other Websites
Everyone’s looking for the best websites to patronize their products or services. Your website can get a quality backlink from such websites.
Say your company produces wireless gamepads for PCs, you can run a search like this:
Take note of the websites and check their page authority to prioritize them accordingly. Write a short boilerplate to convince them to include your wireless gamepad on their list. You can send them a product for them to sample and review.
- Take Advantage of Broken Links
Just as you can reclaim unlinked mentions, you can also get SEO backlinks reaching out to a website that has a broken link.
If a website has a faulty link to a source, you can write to the author to use your link instead. This helps them to fix an error while rewarding you with a mention.
You can use Siteliner to identify broken links. You can also use link analysis tools like Ahref Backlink Checker, Backlinks by Neil Patel, MonitorBacklinks, OpenLinkProfiler, and CognitiveSEO. From their backlink report, you can analyze and re-strategize for your website.
What Are Dofollow Backlinks?
When considering types of links to implement in your website, one name comes to mind: dofollow backlinks.
These links are considered by search engines to pass value between different web pages. Dofollow backlinks are a vote of trust by engines and go a long way to improve your domain and page authority.
It typically works like this:
In your quest to deliver high quality content to your readers, you come across a great source on another website. Maybe the website explores topics that your readers might find interesting. You might add a ‘dofollow backlink’ that signals search engines that you recommend the website referenced.
How To Get Dofollow Backlinks
There are several ways to get dofollow backlinks from other websites. We’ve explored some of them in the previous sections. Some of them include:
- Guest blog on other platforms
- Add your website to Google Publisher Center.
- Claim broken links from other sites
- Create high quality content
- Reclaim unlinked mentions on other websites.
- Tell your followers to share your content
- Write to authors to feature your content in reviews and listicles.
These digital marketing strategies will earn you a dofollow backlink from other sites.
Backlink Strategy
Link building is vital for marketing campaigns to rank higher on SERPs. If you haven’t thought about it, now’s the time to consider it for your digital marketing services.
A backlink strategy ensures your website is seen as an authority during organic searches. By doing so, this increases your domain and page authority. When high ranking websites backlinks to your website, they give you a vote of confidence.
There are several backlinking strategies that will drive your page authority. They include:
- Writing engaging and shareable content.
- Writing guest posts.
- Suggest building broken links on other websites.
- Check for brand mentions
- Get influencers to endorse your products or services.
These foolproof strategies are bound to improve your web pages with search results in no time.
Backlink Analytics
Backlink analytics is the comprehensive evaluation of a website’s backlinks to identify its search engine rankings and any metrics that affect its performance.
Backlink analytics allows you to discover bad or spam links. These links are often frowned upon by Google and might lead to a penalty. Backlink analysis also allows you to see how your competitors are performing and how to outrank them on SERPs.
Backlink Analysis Tool
To conduct proper backlink analytics on your web pages and that of a competitor, you need an analysis tool.
Some of these link analysis tool includes:
Some of the unique features of these backlinks tool aren’t free. However, a free trial is available, and you can explore it until you’re impressed enough to pay for it.
How To Get More Backlinks
There are several creative ways to get backlinks from other sites. Your competitors may be practicing it at the moment. You should implement them, too. They include:
- Develop high quality, interactive, shareable content.
- Check your competitors on a backlink analysis platform to steal their backlinks.
- Search for broken links and write to the authors to help build them.
- Locate unlinked mentions and write to the authors to include them.
- Write guest posts for other websites.
- Make use of infographics in your website posts.
How To Get Backlinks From High Authority Sites
Getting a backlink from high authority websites is a huge SEO boost for your website. The secret to receiving backlink in SEO from high ranking sites is quite simple. Practice the following tips:
- Link your posts to authority websites and inform them.
- Create authentic content that outshines your competition.
- Pitch to write guest posts for high authority websites.
- Register in the HARO platform to get reporters and journalists reporting to your website.
- Write to authors to include your posts on their recommended and contextual pages.
These tips will get to your web pages scoring higher and thriving beyond the competition.
Get High Quality Backlinks
Looking to get high quality backlinks but don’t know where to start? Practice the following tips:
- Research websites with higher domain authority scores and pitch them to backlink to your site.
- Build infographics and submit them to popular infographic directories.
- Guest blog on high authority websites.
- Promote your content on every social media platform
- Build broken links
Get high quality backlinks by constantly practicing these tips.
Conclusion
Building your website with SEO backlinks from high-quality sites may seem like a daunting task. But the rewards are enormous. Practice these tips today.