Google My Business is not new. It’s often referred to as GMB and what gmb means is Google My Business. A lot has changed over the years with Google, but no matter what changes have been made the facts are if you have a local business then you’ll definitely want to familiarize yourself with Google My Business.
What is GMB called now? Google has recently changed Google My Business to Google Business Profile. You’ll often find it interchanged.
Google My Business or Google Business Profile is an essential tool for businesses because it makes local SEO easier when it comes to managing your online presence in Google Search and Maps.
The business listing on Google will help you to gain more customers, improve your reputation and grow your business when utilized correctly.
How To Manage A Business In Google
Managing your GMB listing allows you the ability to show up across Google and helps your potential customers find your business when they search online. You’ve likely seen Google My Business listings show up when you are searching for restaurants, or products in Google. You’ll be given local business listings nearby where you can purchase these items, or use their service.
When you set up your Google My Business profile you’ll be able to choose the people who live in a particular location or in your designated service areas based on your business address. And by simply verifying your business on Google you are improving your reputation.
Managing your business Google is free and easy to do. You’re able to keep your business information accurate such as hours, website, and service areas. You have the ability to interact with your customers by posting photos, products, and services as well as responding to reviews from customers. And because of this, you’ll be able to attract new customers.
How To Set Up Google My Business
To set up your Google My Business you’ll need to create a Business Profile. To do this you’ll need to create a Google account. You can do this by going to your already existing Google account or creating a new one here, Google Account.
Then you’ll need to Find your Business or Add your business. You can do this by clicking “Manage Now.” Begin searching for your business to see if it already exists on Google. If it doesn’t you can click on “Add your business to Google”.
You’ll then want to setup up your business page with accurate information about your business – address, store hours, phone number, products, and services, choose from a list of google my business categories, etc
Claim Your Business on Google
More than likely your business is already listed and you’ll need to claim the listing so that you can manage it. There are some steps that you’ll need to take to verify that you are the owner.
- First go to Google Maps by typing, www.google.com/maps
- Then in the search bar, enter your business name.
- Now, click on your business name from the list.
- Then, click ‘Claim this business’.
Why Local SEO Is Important To Your Business
Local business SEO shouldn’t be an option, it should be what every business does to expand their reach, and be where their customers are when they are searching. That’s what local seo Google My Business does for your company.
Standing out among your competition is how you’ll be successful in business. And that is what Google My Business SEO does for your business. By optimizing your google my business website profile you can find success online with your Google My Business profile.
How To Use Google My Business for SEO
Getting to the top of Google Maps will dramatically increase your business recognition. There are plenty of ways that you can utilize your Google My Business profile to target specific keywords, increase visibility and grow your business without having an actual website.
Some of these methods are by adding fresh locally-focused content updates on your profile, responding to reviews, growing your reviews, adding photos, and providing immediate answers to customer questions.
Google My Business Page
Every business can have a Google My Business Page for free and every local business should have one. It allows you to get listed locally, helps you gain reviews, provides helpful information to potential customers, and gives you an online presence without a website.
Accessing the business profile manager is easy, and when you consistently manage your page with updates about your business, focus on getting new reviews, and more you take advantage of the full power of Google.
You can manage it all on your own with Google my Business help and Google My Business customer service. This makes getting your questions answered regardless of the time of day.
Google My Business Profile Management
Google My Business profile management is simple. You can log in from the Google Maps app on your phone or access your business profile on a desktop.
Google My Business management allows you to update your business information, add to your menu, change your services, adjust your hours, connect with your customers and promote your business.
List Of Google My Business Categories
When you are first creating your Google local business profile, you’ll need to choose a category where your business fits. When choosing the right categories you’ll want to select ones that not only align with your business but are also the most profitable services and have high search volume.
Take some time to analyze what your competitors are using for the categories to see if it fits with your business.
If you need help with managing your Google Business Profile, we can help.
Abstrax Web is more than an SEO web design company. We can help you create your Google My Business account, build a digital marketing services strategy through google my business ads, analyze your web analytics, and much more.
Give us a call today, and let’s discuss how Abstrax Web can help your local business increase its reach through Google.