If you’re a website owner, one word you’ll be familiar with is SEO. It is the only way people access your website through organic searches. If you want your website to outrank others, get more traffic, increase leads and boost conversions, then you need to take effective SEO strategies.
While most digital marketers and website owners focus on on-page SEO, they easily overlook the significance of off-page SEO. So, what is it?
Also known as offline SEO, it is the set of techniques done outside your website that improves your search engine rankings. Most people use off-page SEO and link building interchangeably. However, the reality is that link building is just a form of off site SEO.
Off-page SEO is all your activities outside your website that make Google rank it above others in an organic search.
Why Off-Page SEO Is Important?
Off-page SEO is just as important as on-page SEO. Why? It’s a unique way to tell search engines like Google and Bing that your website content is relevant to others on the internet.
Thus, every mention and backlink your website earns from external sources is an excellent sign to search engines.
Offline SEO is also a unique factor that these engines use to display websites on SERPs. For instance, a web page with more backlinks will rank above similar pages of competitors without backlinks.
It’s like this: if your website has high-quality content, it will get noticed by other websites that will reference it in their web content. More so, it will likely get mentions on social media, generating curiosity and increasing traffic and leads for your business.
Thus, the benefits of off-page SEO include the following:
● Increase position rankings on SERPs. One of the benefits of offline SEO is that your website will rank higher when organic searches are conducted for the target keyword.
● Increase in PageRank. This number between 0 and 10 shows the importance of a website or page with search engines.
● Establishes trustworthiness. If more websites are linking to your pages, Google sees it to mean that your website fulfills Expertise, Authority, and Trustworthiness (E-A-T). This plays a vital role in your ranking positions on SERPs.
● More exposure. If more websites and social media platforms are referencing your website content, it will give you more exposure. This is beneficial for your digital marketing efforts.
How to Do Off-Page SEO
Now that you know off the page SEO is significant to your SEO success, how do you pull it off? Follow these practical steps:
Link Building
Link building or backlinking is one of the most popular off-page SEO techniques. It is designed to increase the natural links directed to your web pages. Established websites linking to your web content increase the likelihood of ranking higher than your competitors.
So, while it’s crucial to earn backlinks from typical websites, getting references from reputable ones gives you a boost. It is a sign that your website meets the E-A-T standard. Visitors use it to access your web pages and navigate to other parts of your website.
Do not just build links for the very purpose of building them. Understand that it is significant to your website performance from both organic searches and reference visits.
The question now is, how do you convince other websites to give you a backlink?
● Create high-quality content. Content is king in our digitized world, and content is the difference between a successful and not-so-successful website. When other websites find your content interesting, they will share links to your website.
● Join an association. Another way you can earn backlinks from others is by joining an association. It could be a niche/industry association. You can reach out to members and earn a link on the association’s website.
● Reach out to people. It would help if you were proactive in reaching out to people. You can submit a proposal to journalists, bloggers, and website managers to host published content or share relevant links to their websites.
● Share content on social media. Social media platforms can also play a significant role in your off-page SEO. Get traction by publishing appropriate content and sharing it on your business pages on social media. Take advantage of hashtags to optimize your posts.
Having excellent content makes all of these tips easy to implement.
Local SEO
Another off page SEO checklist to look out for is optimizing your local SEO. It’s a unique way of customizing your website for local results. If users conduct “near me” searches, Google can display your website and other content.
How do you do it?
● Create A Google My Business Page. According to reports, 46% of all Google searches seek local information. Thus, the role of having a Google My Business (GMB) page cannot be overemphasized. Sign up for GMB and complete the information by filling in accurate details. Once completed, tell your customer to leave positive reviews on your page.
● Get registered on niche directories. Another local SEO technique is registering your website and business to online directories. Examples include Spoke, Blogarama, Bing Places, Yelp, Yellow Pages, and many more.
Press Release
Sending out a press release is another off-page SEO technique you should consider. If you’re introducing a new product, service, shipping line, or anything to share, you can incorporate it into a press release for publication.
You can include your products and services in the press release and share a link to your website.
Social Media
Social media remains an untapped resource for off the page SEO. While social media links do not directly impact your ranking positions on SERPs, they can improve your brand awareness, promoting traffic to your site.
Your digital marketing isn’t complete if your brand doesn’t have social media pages. Your brand is trustworthy to visitors and potential customers when they can connect with it on social media. You should create Facebook, Twitter, Instagram, LinkedIn, TikTok, and other pages.
Podcasts
Podcasts are the in-thing now, and you can take advantage of them as your digital marketing strategy. It’s a great way to reach new audiences, discuss your offerings, share professional expertise, and gain authority.
If people find your podcast interesting, they’d want to check out your website. If you haven’t been thinking of launching a podcast, you should do so.
Guest Blogging
Guest blogging is the process of submitting content to another website to publish. While such content is provided to their target audience, it can also significantly contribute towards your SEO campaigns.
Why?
It exposes your website to a new audience who might be interested in your unique offerings. Thus, you can use guest blogging to generate traffic for your website. The most important thing to consider here is your content.
If your content isn’t engaging, no one will allow you to guest blog on their post.
Influencer Marketing
Influencer marketing is also another way to conduct off-page SEO. Brand and niche influencers can significantly promote your website.
You can reach out to influencers to review and discuss your website and its offerings. Ensure that the people you hire are niche influencers. There’s no point in hiring a toothpaste influencer to promote your website that focuses on children’s toys.
On-Page SEO vs. Off-Page SEO
What’s the difference between on-page and off-page SEO?
On-page SEO focuses on everything that goes on with your website to improve its rankings from an organic search. Some measures include keyword research and optimization, meta tags optimization, interlinking, mobile-friendliness, user experience, site loading speed, and many more.
On the other hand, off-page SEO focuses on activities that happen outside your website but helps improve its SERPs rankings. Examples include guest blogging, podcast marketing, local SEO, and backlinking.
Conclusion
Off site SEO is just as vital as on-page SEO in your digital marketing campaigns. Thankfully, our complete guide has provided you with all you need to know on the subject matter. If you’re too busy to take it on, you can hire a professional service to provide it for you.
Abstrax Web is an innovative digital marketing firm tasked with improving your website performance and achieving tremendous results. Our services include website design and development, SEO marketing, content marketing, wireframing, and off-page SEO.
Reach out to us to see how we can help your brand.