Digitalization has brought businesses closer to their customers like never before. A user can search a query, find relevant results, visit a website, and purchase a product within a few seconds.
Thus, your brand needs to have a website. Websites play a crucial role in digital marketing, as it is the bridge between your business and your customers. They convey information such as your products, services, brand values, and even your blogs.
Beyond having a website, it is also crucial for people to notice it. That’s where website traffic comes in. It presents an awesome opportunity to get customers for your website. Thus, the number of visitors to your website becomes the number of opportunities to make that record-breaking sale.
This article explores everything you need about website traffic and how to position your website for more visibility.
What Is Website Traffic?
Website traffic typically refers to the number or volume of people visiting your website. This is often determined by the website’s purposes, visitor expectations, and the way the website was discovered.
Website traffic is measured in visits or sessions – which you can use to determine if the traffic is great or not. Traffic for websites has a different purpose for different web admins. For instance, some creating a website to share their personal stories may not be bothered about less traffic to their website.
However, an e-commerce business is concerned with making more sales, and a huge chunk of it will come from website visits. Inadvertently, they’d be concerned about website traffic.
What Is Good Website Traffic?
Website traffic comes in different forms: Good and bad traffic. Good website traffic can be interpreted as the number of people who visit your website to fulfill an objective. For instance, an e-Commerce website is concerned with making sales on products and services. Thus, if the website traffic service that fulfills that objective is on the high side, it’s good website traffic.
According to some experts, website traffic is good if the number of returning visitors is around 30%. That means that it’s good web traffic if 30 out of 100 people re-visit your website.
On the other hand, bad website traffic is when no objective is fulfilled when people visit your website. Thus, you may experience a lot of bounce rates. This occurs when people visit just one page of your website and leave without clicking to view another web page.
Importance of Website Traffic
The importance of monitoring your website traffic is enormous. See the reasons below:
● Checking changes in trends. Website traffic is essential in identifying trends within your business or your niche in general. Data from web traffic can support you in drafting conversion optimization, user experience, product development and sales, and targeted campaigns.
● Helps monitor focus areas. Website traffic lets you see which pages to focus your content marketing on. When you begin to monitor your website traffic, you will see the web pages already receiving traffic and optimize the ones receiving less traffic volume.
● Reveals your customers’ buying journey. Website traffic allows web admins to see the buying journey of their customers. For instance, if a user views a set of products several times but has not made any move to proceed to checkout, you will be able to spot it and optimize content marketing as a reminder for them to purchase the products.
● Understand your engagement level. Website traffic is another way of identifying if your content engages your audience. If the traffic volume is high, more people love your content and have shared to generate free traffic to a website. The reverse is the case when your traffic volume is low.
● Ascertain your website’s weakness. Data from website traffic and page views will allow you to identify whether your marketing efforts are on point or not. It allows you to spot technical or SEO issues with your website and revamp your web pages.
● Make key decisions. Website traffic can also allow you to make key decisions based on page views. You will know which strategies to deploy for your content creation and lead generation.
What Is the Importance of Website Traffic in Your Business?
Website traffic is particularly important for your business in many ways. The more people visit your website, the more potential leads you to have for your products and services.
More so, the longer a person spends on your website, the more likely they will subscribe, download, save, or purchase goods from your website. What’s more? Traffic from your target audience tends to be more productive for your business, as they can advertise your website to someone else.
Without website traffic, you will not be able to discover if your marketing efforts are working or not.
How Much Traffic Does a Website Get Free?
You will not know how much traffic your website generates until you check it out. You can also analyze a competitor’s website to see:
● Their website traffic.
● Their optimized keywords drive the most traffic.
● The source or origins of their web visitors.
There are several digital tools you can use to check it out. They include:
● SEMRush
● WebCEO
How to Get More Web Traffic
There are several strategies to deploy to increase your website traffic. These strategies include:
1. Perform keyword research.
2. Create high-quality and memorable content.
3. Write guest posts.
4. Share your posts on social media.
5. Buy web traffic online.
6. Pay an influencer.
7. Send email newsletters.
8. Share and promote backlinks.
These strategies are proven to improve your website traffic in no time.
Why Am I Not Getting Traffic to My Website?
There are some reasons your website isn’t receiving the traffic it deserves. It includes:
● Your content is poor. If your website content isn’t satisfactory to read, it will not attract traffic. If your content isn’t optimized for SEO, it will be difficult to show up on SERPs.
● You are targeting high-volume keywords. Chances are, your competitors are targeting the same keywords as your website. This creates less opportunity to receive traffic if your website is relatively new.
● Your loading speed is slow. If your website takes a long time to load completely, it will be impossible to generate great traffic.
● You hired the wrong SEO firm. You may suffer from low traffic volume when you hire the wrong SEO team to take care of your digital marketing.
How to Check Website Traffic
As highlighted earlier, there are several tools you can use to check website traffic. These tools include:
● Google Search Console
● SEMRush
● SimilarWeb
● UberSuggest
● Ahrefs
● MonsterInsights
Simply click any links and input the URL you want to track. It could be your website or a competitor’s. After which, you will be able to see the website traffic service they receive.
Where to Buy the Best Targeted Website Traffic
If you want to purchase website traffic, there are different websites you can visit. While some of these websites offer free options, paid ones deliver excellent results in no time.
These websites include:
● UseViral
● Media Mister Traffic
● GetAFollower
● Buy Real Media
● TrafficForMe
Increase Your Website Traffic With Abstrax Web
Abstrax Web is a leading SEO agency tasked with supporting businesses to reach their objectives by promoting their visibility online. Our customized services are tailored for each brand, guaranteeing SEO success. Bottom line? We can help get customers to your website.
Our services include content creation, search engine optimization, website design and development, website graphics, visual hierarchy, and many more.
Reach out to us to see how we can help your business grow.