What is Content Marketing
Categories search engine optimization

What is Content Marketing?

Content marketing is the new SEO and is one of the most effective ways to drive targeted traffic to your website. Content marketing is a term that you’ve likely heard over and over again. But if you’re like many other businesses you’re not really sure how to apply it to your website. 

There are a variety of different types of content to create such as blogs, newsletters, white papers, social media posts, emails, videos, and images. But no matter what type of content you create, or choose to share you’ll need to first develop a content marketing plan that is designed to increase your targeted traffic, customer experience, the brand of your company and one that meet your business goals. 

When it comes to creating content it is essential that the content you create is relevant to your audience as well as provides value to them. The better the quality and more engaging the content is, the more valuable it is to your audience. And the more they engage with your business, and the longer they spend on your website the more likely they become a customer, and the higher you’ll get ranked in the search engines. 

You’ll need to take time researching the market so that you can understand who your target audience is, find high volume keywords, research your competition and create a plan that makes your website the place to visit within your market.

When you understand your audience you’re able to create content that provides value to them by giving them solutions to their problems, or providing them information about the topics they’re interested in. This gives the visitor a reason to share, contribute and come back to your site. 

What Are The Benefits of Content Marketing?

Building your business’s reputation online is much easier when you take advantage of  content marketing. No matter which type of content you use it’s important that it is centered around the customer – providing solutions to their problems, and video tutorials that will keep them coming back to your website. Some of the types of content marketing include blog posts, videos, infographics, presentations, or social media posts.

Here are some other benefits of using content marketing,

1. Increased organic search traffic

2. Positions your website as an authority, and builds trust

3. Grows your brand awareness

4. Clearly defined brand personality

5. Enhanced accessibility for a broader audience

6. Increases engagement on social media platforms

7. Close gaps in the conversion funnel

8. Improves conversion rates

9. You’ll get more quality leads

10. Build a strong brand affinity

Content Marketing Strategy

An SEO content marketing strategy must consist of four core elements – brand position, owned media value proposition, business case and strategic plan. Each of these elements are essential for any online content marketing. You’ll also need to learn how to integrate seo into your content to maximize your marketing efforts online.  You’ll need to learn how to implement each of them.

Here are some content marketing tips,

  • Know exactly who you’re creating content for – their problems, emotions etc.
  • Target topics that are based on high volume traffic potential
  • Recreate your competitors’ best-performing topics

Content Marketing Services

Executing a digital marketing campaign can be a time-consuming and complex process. There are tons of different marketing platforms, with hundreds of different strategies you can use. 

An SEO content strategy requires keyword research, competitive analysis and content creation based on your business goals. At Abstrax Web we create content that builds trust, drives conversions, and improves your SEO efforts with industry-leading content marketing solutions.

We want to get your website to the top of the search engines, but more than that we want your business to succeed and that begins with a web content marketing plan for all content marketing platforms. 

The best content marketing companies provide you with consistent content based on a strategic plan to reach your goals.

What Is The Relationship Between SEO And Content Marketing

When it comes to SEO this is the process of getting targeted traffic to your website. With content marketing this focuses on the value that you’ll add to your customer through relevant content. You want to maximize the visitors’ experience by focusing on what they want and giving it to them.  

You’ll need to discover how to do seo content marketing and how to maximize your marketing efforts with the help of google analytics. This will help you to build an effective SEO content marketing campaign strategy based on facts.

Google analytics for content marketing helps you identify components of your strategy that you should change or eliminate altogether and helps you to find topics to create engaging content. 

SEO and Content Marketing

How To Do Content Marketing In SEO

Writing content that is focused on the reader while also including SEO factors that will aid in building your authority, and engagement are an integral part of your marketing. You’ll want to include on-page keyword factors such as titles, meta descriptions, using heading tags for keywords, and strategically placing keyword and keyphrases throughout the blog/article content. 

Content Marketing For Web Design

The design of your website impacts the way the potential customer visiting your website perceives your information. That’s why when developing a web content marketing strategy you should consult with a web designer that is experienced with digital marketing. They understand how accessibility, appearance, readability and comprehension affect the effectiveness of your marketing efforts. 

What is a digital content campaign?

A digital content marketing campaign utilizes all the digital channels where your consumers hang out. The purpose is to improve your company’s conversion rate, increase leads, and grow your business. 

How Can Web Analytics Help You Improve Content Marketing?

Web analytics helps you to make data-informed changes to your content marketing strategy. You’ll be able determine how well your strategy is performing, identify aspects of your campaign that need improving, and improve on areas that are working.  

Content Marketing Tips

Here are some great ways to come up with content marketing ideas,

  • Update your old blog posts
  • Get inspiration from trending or controversial topics
  • Product comparison guides
  • Publish guest posts on your blog
  • Piggyback on other content ideas
  • Create video tutorials
  • Develop a content theme
seo-on-google
Categories search engine optimization

How To Improve SEO On Google

There’s no secret that if you want your website to get found you’ll need to get listed in the search engines. Google has billions of users on a daily basis performing billions of searches looking for information, products and services. 

And the competition can be fierce. And depending on what industry you are in there is tons of other companies that want those same positions for the exact keywords. Because let’s face it if you’re found on the top results of searches on Google or any search engine, you’ll be get a ton of potential customers flooding your site. 

So how can you improve SEO, and get higher rankings in the search engines?

There are many easy ways to increase SEO on your website so that you can improve search engine ranking and most of all increase google ranking to harness some of those daily searches. 

Google algorithm is kept a secret, but there’s no secret that most of what Google looks for when ranking webpages are the following – an easy to navigate website filled with a constant flood of high-quality content, and other authoritative websites linking to your website (known as backlinks) 

You give them exactly that and you’ll get ranked higher. Sounds simple enough, right?

Let’s dive a little deeper into this,

Easy Ways To Increase SEO

The easiest ways to increase SEO is through effective title tags, and meta description. Optimizing each page for a specific group of keywords will help you to increase your rankings for the keywords that you want to be ranked for.  

Here are some other ways to improve site ranking,

  • Improve your page loading speed 
  • Produce high quality content with content that your target audience is looking for
  • Optimize your site for mobile devices 
  • Properly format your page to look good on all devices and screen sizes
  • Incorporate and encourage sharing on social media 
  • Use keywords properly 
  • Optimize URLs for keywords, and easy to follow 
  • Take advantage of Google Business 

How To Get Better Google Search Results

Getting listed at the top of the search engines for specific keywords is essential to driving targeted traffic to your website. To increase google searches that your website lists high in the results you’ll need to improve your SEO ranking. 

There are many SEO steps that will help to improve web page rankings. One way that will help to boost seo fast is finding keywords that have less competition but still have a good amount of daily searches. 

One seo improvement you should do immediately is to create content and make sure the title, meta descriptions, and alt tags reflect these non-competitive keywords. 

For the fastest seo results make these additional changes to your pages,

  1. Put Your SEO Keywords In The H1 Tag
  2. Add Your Main Keywords Within The First 100 Words
  3. Break Up Content With More SEO Optimized Header Tags

Does traffic improve seo? Yes traffic is one of the factors on how your website appears in the search results, because the more popular your site is the higher you will rank. 

How long does it take for SEO to take effect?

SEO isn’t something that happens quickly. It will take a few months for the search engine spiders to crawl and index your website.  

Google Keyword Ranking

To improve keyword rank on google onpage SEO website optimization is important. Google ranks websites higher than they find valuable to the user. This means you’ll need to keep the user on your website longer by providing quality content that will read, and share.

How To Rank For Keywords On Google

Once you’ve done the research to find keywords with high search volume but without the high competition you can begin creating a plan. The best way to do this is by researching the competition that is already ranking high for those keywords. 

You’ll want to examine their domains and URLs, titles, content, what websites they are getting backlinks from, and how authoritative these websites are. You want to beat them and their own game.

Improve Web Page Rankings

It’s as simple as optimizing your website, building new backlinks consistently, creating quality content and watching your rankings rise to the top.

There is a lot involved with rising to the top – knowledge, understanding, and tools are just some of the things you’ll need to perform each of those things. At Abstrax Web we have the experience, tools and know how to get your website seen as an authority in the market and get ranked higher.

What Is Google Algorithm?

Google’s algorithms determine where your web pages should be ranked according to various factors – how many times that keyword was on the page, whether it’s an authoritative website, and many others.  This complex system uses a combination of ranking factors that they have not shared with the public. 

But what we do know is that SEO website optimization must include keyword optimized quality content, easy to follow navigation, inbound links, and outbound links with high page rank. So whether you’re doing local seo or seo for a website that is national you’ll follow these important strategies.

Boost SEO Fast

There is no real quick way to soar to the top of the search engines because a major part of the strategy is creating high quality content whether it’s articles, images or videos. But if you want to know how to increase page rank you’ll need to do an SEM enhance to your current website starting with on-site SEO, such as improving page loading speed,  optimizing the links on your website, improving the titles and meta description and ensure that the navigation is easy to follow. 

The next time the search engines crawl your website they’ll easily be able to navigate your website, and you’ll likely get a boost in the search engines. 

SEO improvements are time consuming. Abstrax Web has the tools, resources and ability to enhance your website’s SEO and beat out your competition, increase your targeted traffic and increase your revenue.

Give us a call today to discuss the goals of your website, and what the next steps will be to grow your business.

make-money-on-a-blog-site
Categories search engine optimization

How Do You Make Money On A Blog Site?

Making money from a blog has become an increasingly more popular way to earn income online, and for good reasons. 

But do bloggers make money? And if so how do bloggers make money?

There is no one single method of making money on a blog site. This is exactly why blogging has become so enticing for both individuals and businesses. One of the most common methods of making money with a blog is through ad space and having links to specific products or services on your website, known as affiliate marketing.

But how much does it cost to run a blog, is starting a blog to make money easy, and is it possible for you to begin making money with blogging?

Let’s find out.

Making Money From A Blog

There are plenty of things that you can implement to begin making money from a blog. And plenty of different types of blogs that make money. But you’ll need to learn how to monetize a blog based on your goal.

Here are just a few ways that your business website can start generating income,

  1. Consulting services

Consultants are needed for just about every niche. You can charge by the hour for phone, email, or Skype advice. 

  1. Coaching services

Coaching is more of a one-on-one service that you can offer in a variety of niches. You can charge hourly consults or unlimited email advice packages.

  1. Host webinars

Webinars have become increasingly more popular because they are a great way to generate leads for just about any type of business. The goal is to provide exceptional value with free webinars and then offer something special that you’ll charge for at the end of the webinar.

  1.  Teach an online course

Online courses are easy to set up with WordPress plugins such as LearnDash and Zippy Courses. Examples of online education sites include Udemy.  

  1. Create a private community

Building a virtual community with your blog helps to generate a flood of targeted visitors to your blog. This builds trust and increases sales.  

  1. Premium gated content

Premium content is content that you charge for on your website. The way this works is you give valuable information away, but charge a membership fee for access to more in-depth content that has much more value. 

  1.  Write tutorials

In-depth tutorials are one of the best ways to get links and social shares. But you can also earn money on your blog when you include affiliate links for the products, links to your products or services, or with a sponsored post.

How To Start A Blog And Make Money?

Starting a blog or adding a blog to your existing site is not only easy but it’s also extremely affordable. This means blogging on a budget is possible. 

But before you create a blog, you choose how you’re going to make money from blogging. Will you do review blogs, make money through affiliate links or create content for SEO purposes to improve your search engine placement for your business?

Here are the steps to begin blogging for money,

Set Up the Blog

You have plenty of free blog options including WordPress and Blogger. You should choose a domain name, and hosting service as this will give you better control and give you a more professional image. You can then install WordPress or any content management system on your host. There are plenty of videos that can walk you through these steps and many hosting services have simplified this process.

Add Content

Once you have WordPress set up you’ll need to begin actively growing your business with content. You should develop a set schedule for writing and posting blog articles. If you plan on hiring a blogger to handle this for you you’ll need to first determine your budget as the cost to hire a blogger ranges dramatically. 

Market

This is probably the most difficult aspect of blogging. You’ll need to create a marketing plan. Some great ways to get your posts out is through social media apps, emails, other bloggers, and more. It’s important that you are repurposing your blog content across all platforms. 

Add Income Streams

If you are using your blog to complement an existing business, that doesn’t mean that you cannot make money from your blog. Your blog can add additional income streams to your home business. You’ll of course want to promote your companies’ products, but you can also add affiliate marketing into the mix. These would complement your products and services. 

Types Of Blogs That Make Money

If you want to make money blogging you’ll need to figure out what markets are best for making money with a blog. Here are some of the top types of blogs to make money with,

  • Finance Blog
  • Fashion Blog
  • Travel Blog
  • Marketing Blog
  • Health and Fitness Blog
  • Mom Blog
  • Food Blog
  • Lifestyle Blog
  • DIY Blog
  • Pet Blog

Do Review Blogs Make Money?

Review blogs are probably one of the most profitable types of blogs to start. They are easy to create and provide endless reviews of products and begin earning a good income by piggybacking on other businesses’ success.  

How To Make Money With A Blog For Beginners?

Review blogs or a performance blogging system reviews blog, Google AdSense, and Affiliate income are among the easiest ways to make money for beginners. They are easy to set up.

Google Adsense is probably the fastest way for a beginner to start earning passive income. With this method, you are simply displaying Google Ads on your website. When a visitor clicks on the ad you get a percentage of the ad cost.  

Affiliate Income is easy to set up and you can find a ton of videos to start making money with affiliate marketing.  What makes this so great is you don’t need to have your own products or services to make a large amount of money. You make a percentage of the sale by promoting other people’s products through commission. 

make-money-with-a-blog-for-beginners

How Much To Charge To Write A Blog Post?

The blog post cost can vary by word count or hourly cost for a blogger. However, blog payment rates range from $20 per 1000 words to $200 per 1000 words based on a variety of factors.

Cost To Hire A Blogger

Most experienced bloggers will get paid between 6 cents a word on the lower end, up to $3 a word on the higher end. You can find some bloggers that will charge a flat fee for every post. 

How To Make A Successful Blog?

Choosing a blog in a niche that has an audience is the best place to begin your blogging efforts. Don’t rush this process. Once you find the right market you’ll need to obtain hosting, build your WordPress theme, and write compelling content that people will love to read so you can begin making the type of income you desire.

Don’t want to do this on your own, Abstrax Web can help you build your blog and fill it with content. Give us a call today!

what-is-blogging
Categories search engine optimization

What Is Blogging?

Blogging often refers to writing and photography. But there are many different ways to blog. Blogging has become an important factor in improving your search engine marketing efforts.

What Is A Blog And How Does It Work?

A blog is often part of a business website, but it’s a section that will require frequent updates by adding new posts. A blog is a way to share content with a potential customer within a specific market. Whether you are selling a product, or service, or simply providing information within a specific market a blog offers you an easy-to-use method of doing this. 

A website with blog is loved by search engines. You’ll want to come up with SEO blog content ideas based on keywords. This is how to get your blog noticed by search engines. The reasons search engines love blogs is because of their navigation structure, and how they use titles and tags throughout the blog. 

Of course, you’ll need to properly utilize the keywords throughout the blog post to get the most out of your blog.

You can create a business blog to help increase targeted traffic to your website, or a blog can be your entire business.

Types Of Blogs

1. Personal Blog

A personal blog is about the person that created and runs the blog. These blogs often revolve around the opinions and beliefs of the creator of the blog. Personal blogs are generally not set up to make money, but this does not mean that they don’t generate money. 

2. Business Blog

Business blogs allow you to demonstrate your knowledge and expertise. These types of blogs are often focused on a specific topic that will attract readers, become an authority within the market, and improve search engine rankings. 

3. Affiliate Blogs

Affiliate blog content promotes products and services for other companies. These posts are often product reviews and tutorials. When someone purchases through the blog the blogger receives a small commission.  

4. Niche Blog

Niche blogs are highly targeted blogs for a small section of a larger group. These bogs are often someone who specializes in a specific area of the market. For example, a vegan recipe blog is a niche blog. But when you say you specialize in floor gymnastics, that’s a much smaller group.

Pros And Cons Of Blogging

As with anything there are good and bad to blogging. 

Pros

  • Very easy to set up, and you do not need any technical knowledge.
  • Good for SEO – Helps to generate targeted traffic for your website
  • Allows interaction with readers through comments
  • Maintains communication with customers
  • You can build rapport with customers

Cons

  • You have to come up with consistent topics for a post
  • Can be time-consuming
  • People can leave negative or inappropriate comments

Blog SEO Best Practices

There’s no denying that high-quality content geared towards your target audience is the secret to building a following. Not only does it attract your customers, but it gets the search engines to notice you as well when you create search engine-friendly content.

Search engine optimization should be part of every blog strategy because it’s the key to driving organic traffic to your website consistently. It’s important that you are following the blog SEO best practices to ensure your content will get ranked and you’ll benefit from the results.

Here are a few SEO best practices you’ll want to incorporate into 

  1. Align your content with search intent. There are plenty of blog tools that can help you with this.
  2. SEO blog content ideas should be based on keyword research. This is how you get a flood of blogging ideas when writing blogs. 
  3. Be sure to create SEO friendly blog titles and meta descriptions 
  4. Optimize your images for keywords and page speed
  5. Build an internal linking structure that makes it easy for the search engines to navigate through your website and find new content
  6. Make URLs SEO-Friendly by taking advantage of keywords
  7. Earn authoritative backlinks
  8. Web analytics blog content to know what topics are getting the most traffic and engagement

Why Is Blogging Important For SEO?

Websites with blogs tend to rank higher in the search engines for a variety of reasons – they frequently add fresh SEO-friendly content that adds value to their target audience, keep their visitor on the page longer, and utilizes keywords that get organic traffic. 

A blog when done correctly helps to improve the ranking of your website.

Here are just some of the benefits you can reap from blogging,

  • Highly targeted and relevant traffic including organic
  • Cost-effective quality leads, visitors, and engagement
  • Improving your brand’s authority within the industry
  • Gain trust from your audience with high-quality content 

Difference Between Blog And Article In SEO

The major difference between a blog and an article is that a blog is a narrative. A blog tells a story. Whereas an article is more of formal writing that focuses on providing information.  

Importance of Blogging For Business

The goal of most business websites is to get listed in the search engines because of the benefits of targeted traffic and organic traffic. The more traffic you get the better chance you have of converting them into customers. 

This cannot be achieved without SEO, and it’s why blog writing for your business website is essential. You can easily integrate SEO into your blogging strategy – from topic selection to navigation that gets your entire website indexed.

SEO Blog Content Ideas

Take a look at some of the popular blogs within your market to come up with content ideas. But be sure that every post is based on keyword research.

If you’re looking for content for web design blogs use one of the keyword search tools to locate what questions people are searching for and create content based on those questions. For example, the best website to make a blog or the best website builder for blogs.

At Abstrax Web we find the best keywords to create content that your target audience wants. This improves engagement, and time spent on your website and gets you more customers. 

Give us a call today to discuss exactly how blogging can help your business.

hashtag
Categories search engine optimization

What Is The Purpose Of Hashtag?

The purpose of hashtag (#) is to draw attention, promote and connect with your target audience within your social media accounts. This simple symbol helps to increase your engagement, better brand your company, and get found. 

Twitter created hashtags as a way to make finding people to follow easier. And since then it has become an important part of marketing on all social media platforms.

You’re not alone if you’ve been wondering, what is hashtagging, or what is hashtag used for or even how do you hashtag, or how does hashtag work. 

So what does it mean to hashtag something and what are hashtags? 

What Is A Hashtag Used For?

Hashtags are the easiest way to find a specific topic, event, or a conversation on social media. Here are some of the benefits of incorporating hashtags into your marketing strategy,

They help to bring your target audience to you. The hashtags you use to make your posts searchable. And your ideal customer is searching specific hashtags looking for information pertaining to your products and services. Using these hashtags increases your chances of being found.

Improve your clickthrough rates (CTR). Posts that use hashtags get more engagement than those that do not. The more engagement you have the more clickthrough rates are twice as much engagement as those that don’t and increase clickthrough rates.

Like-minded people can interact. Searching for the things that interest you on social media allows you to connect with other people with the same interests and join conversations.

Show support for social issues

Staying connected by showing support for social causes or issues that are important to your company.  Using hashtags for issues or events such as International Women’s Day, or promoting mental health awareness. 

How To Use Hashtags

Just adding some hashtags that you think will be relevant to your market isn’t going to get you the results that you are looking for. You’ll need to create a strategic content marketing approach with popular/trending hashtags. This requires hashtag keyword research, and tools that will help you to uncover which tags are driving more engagement, traffic, and click-throughs to your website. 

There are plenty of hashtag analytic tools. But one of the best hashtag analytics tools is Google hashtag analytics.  By tracking this information not only will you be able to better target your audience and provide them with valuable content you’ll also discover new tags as well. 

Another handy tool is hashtag analytics historical. This tool provides you with information for hashtags such as total posts, impressions, and finds influencers within the market. 

When you do this here are some of the benefits you’ll receive,

Increase engagement with your followers

When you add a highly searched-for hashtag to your posts you’re allowing potential customers to become part of your conversation. This increased engagement makes your post more visible. 

The right hashtag leads to greater engagement through likes, shares, comments, and new followers.

Build brand awareness with branded hashtags

Making your own branded hashtag is an effective way to promote your business and steer conversations.

For example, a non-profit that helps cancer patients financially branded a hashtag #WeGetTo during one of their campaigns. It’s about being grateful for the things that we get to do and one day the people dying of cancer won’t. This hashtag is most-used throughout Long Island NY (where he lived), and Carolina (his Alumni). Allowing his story to quickly spread and raise over $1million dollars for his foundation. 

Add context to a social media post

A hashtag is a simple way to contextualize what you’re talking about. This quick summary adds the much-needed extra characters to your posts making clear what the posts are about.

Hashtag Search

There are hashtag search tools that search hashtags with real-time data and insights on different social media platforms. You’ll uncover the popularity ranking, related hashtags, trends, and much more. 

hashtag-search

Hashtags For Marketing Agencies

It’s not easy to effectively utilize hashtag tracking google analytics, identity-related and popular hashtags. At Abstrax Web, we have the tools, experience, and know-how to create an effective marketing campaign utilizing hashtags. 

Hashtags on websites, SEO hashtags, and SEO tagging are important. There is often confusion surrounding hashtags, tags, and keywords. While these are all ways to search for content there are some differences that you should understand. 

Hashtag vs Keyword

Hashtags will help you to find a single post on the platform it was posted on – Instagram, Twitter, etc.

While keywords help you to find specific pages and posts through search engine results for your website.  

Tag vs Hashtag

Tags are labels that you use in your blog posts.

Hashtags are similar to a tag as it helps to organize your content within social networking sites. 

How To Create A Hashtag

Here are some of the best methods of creating popular hashtags for your social media network content that will improve engagement, increase your following and get more customers, 

Monitor social media influencers and competitors

Check out what your competitors are doing.  Perform competitive analysis on social media to find out which hashtags they use most often, and how many hashtags they use for each post. This intel will help you find engaging hashtags for your target audience.

Use hashtag tools 

There are both free and paid hashtag tools that allow you to search any hashtag and uncover its popularity and trends. They can also give you suggestions for ones to use based on your search.

Get a social media listening tool

Hootsuite is one of the best ways to discover hashtags for your brand depending on which social network you’re on. You can simply search streams to find the most popular and the most effective from a single platform.

Find related hashtags

Related hashtags are often more specific and less popular hashtags, but they will help you to connect to a more targeted audience. You can find these within most social networks.

Top Digital Marketing Hashtags Campaigns

Regardless of what type of website or what industry you are in, Abstrax Web can find hashtags for web design firms, hashtags for advertising agencies, hashtags for web design, hashtags for alternative health sites, and more. 

Here are some web design hashtags examples,

#webdesign

#webdesigner

These are the most popular hashtag web design and also have the most posts associated with them. This means that your content could get lost in the search.