Category Archives: search engine optimization

Google My Business is not new. It’s often referred to as GMB and what gmb means is Google My Business. A lot has changed over the years with Google, but no matter what changes have been made the facts are if you have a local business then you’ll definitely want to familiarize yourself with Google My Business.

What is GMB called now? Google has recently changed Google My Business to Google Business Profile. You’ll often find it interchanged.

Google My Business or Google Business Profile is an essential tool for businesses because it makes local SEO easier when it comes to managing your online presence in Google Search and Maps. 

The business listing on Google will help you to gain more customers, improve your reputation and grow your business when utilized correctly. 

How To Manage A Business In Google

Managing your GMB listing allows you the ability to show up across Google and helps your potential customers find your business when they search online. You’ve likely seen Google My Business listings show up when you are searching for restaurants, or products in Google. You’ll be given local business listings nearby where you can purchase these items, or use their service. 

When you set up your Google My Business profile you’ll be able to choose the people who live in a particular location or in your designated service areas based on your business address. And by simply verifying your business on Google you are improving your reputation.   

Managing your business Google is free and easy to do. You’re able to keep your business information accurate such as hours, website, and service areas. You have the ability to interact with your customers by posting photos, products, and services as well as responding to reviews from customers. And because of this, you’ll be able to attract new customers. 

How To Set Up Google My Business

To set up your Google My Business you’ll need to create a Business Profile. To do this you’ll need to create a Google account. You can do this by going to your already existing Google account or creating a new one here, Google Account. 

Then you’ll need to Find your Business or Add your business. You can do this by clicking “Manage Now.”  Begin searching for your business to see if it already exists on Google. If it doesn’t you can click on “Add your business to Google”.

You’ll then want to setup up your business page with accurate information about your business – address, store hours, phone number, products, and services, choose from a list of google my business categories, etc

Claim Your Business on Google

More than likely your business is already listed and you’ll need to claim the listing so that you can manage it. There are some steps that you’ll need to take to verify that you are the owner. 

1. First go to Google Maps by typing, www.google.com/maps
2. Then in the search bar, enter your business name.
3. Now, click on your business name from the list.
4. Then, click ‘Claim this business’. 

Why Local SEO Is Important To Your Business

Local business SEO shouldn’t be an option, it should be what every business does to expand their reach, and be where their customers are when they are searching. That’s what local seo Google My Business does for your company.

Standing out among your competition is how you’ll be successful in business. And that is what Google My Business SEO does for your business. By optimizing your google my business website profile you can find success online with your Google My Business profile.

How To Use Google My Business for SEO

Getting to the top of Google Maps will dramatically increase your business recognition. There are plenty of ways that you can utilize your Google My Business profile to target specific keywords, increase visibility and grow your business without having an actual website.

Some of these methods are by adding fresh locally-focused content updates on your profile, responding to reviews, growing your reviews, adding photos, and providing immediate answers to customer questions. 

Google My Business Page

Every business can have a Google My Business Page for free and every local business should have one. It allows you to get listed locally, helps you gain reviews, provides helpful information to potential customers, and gives you an online presence without a website. 

Accessing the business profile manager is easy, and when you consistently manage your page with updates about your business, focus on getting new reviews, and more you take advantage of the full power of Google. 

You can manage it all on your own with Google my Business help and Google My Business customer service. This makes getting your questions answered regardless of the time of day. 

Google My Business Profile Management

Google My Business profile management is simple. You can log in from the Google Maps app on your phone or access your business profile on a desktop. 

Google My Business management allows you to update your business information, add to your menu, change your services, adjust your hours, connect with your customers and promote your business. 

List Of Google My Business Categories

When you are first creating your Google local business profile, you’ll need to choose a category where your business fits. When choosing the right categories you’ll want to select ones that not only align with your business but are also the most profitable services and have high search volume.

Take some time to analyze what your competitors are using for the categories to see if it fits with your business.

If you need help with managing your Google Business Profile, we can help. 

Abstrax Web is more than an SEO web design company. We can help you create your Google My Business account, build a digital marketing services strategy through google my business ads, analyze your web analytics, and much more. 

Give us a call today, and let’s discuss how Abstrax Web can help your local business increase its reach through Google.

If you use social media platforms for your social or business needs, you know what a hashtag is. Fun fact; you may have even used it before reading this article. Hashtags are keywords, topics, trends, facts, interests, or anything you write after the pound symbol ‘#’. So, if you make a post while including #HashtagsAreCool, you’ve just created a hashtag. 

It is typically used to mark specific posts on social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Instagram. Hashtags become a live link as soon as the post is published. Twitter may have been one of the prominent users of the trend, but its impact across almost all the social media platforms.

As much as hashtags have become relevant on social media, most people still don’t know how to use them.

This article will explore everything you need to know about SEO hashtags and how to make them work for your social media strategies.

What Does A Hashtag Do?

These days, you can’t scroll past any social media platform feed without spotting hashtags. They are particularly relevant in social media postings and brand campaigns.

With several persons posting regularly on social media, locating and engaging on specific posts is increasingly difficult. Hashtags allow people to search and locate specific topics on social media to engage them accordingly. Thus, they act as a marker for people to locate your posts.

For instance, if someone is interested in posts about the Met Gala, they need to search for #metgala2022 on their devices, and they’d locate posts about the event. Thus, social media hashtags make it easier for people to land on topics that interest them.

When you click or search for a hashtag, you will receive a list of recent posts containing the same hashtags. This is why businesses and brands are implementing hashtag analytics tool to get the best engagements on their social media posts.

However, on platforms such as Twitter, you can categorize those results into Top, Recent, Photos, Videos, and even People making such posts.

Are Hashtags Good For SEO?

With everything we’ve discussed so far, it is natural to ask if the hashtags are great for SEO on websites and social media. The simple answer is yes, and the reasons aren’t farfetched.

With SEO hashtags, internet users would locate information without spending hours surfing for it. Social media hashtags also ensure that the right audience accesses the right information. This is the purpose of SEOs: to give people access to the information they really need.

Hashtags also work to ensure you get exposure and generate more traffic for your website. With free hashtags analytics tools, you can track the performance of your hashtags and how it converts to leads for your website.

Hashtags also increase your backlink opportunities for your website when people see your valuable content and choose to share it.

Thus, integrating hashtags on your social media posts is excellent for SEO, and you should take advantage of it.

Best SEO Hashtags

Taking advantage of google hashtags analytics can be beneficial in getting the right audience interested in your social media pages and websites. More so, it increases your page’s visibility through organic search.

Not sure about what to include in your hashtag boost for your page? Using free hashtag analytics tools, we present some of the popular hashtags to use:

Most Popular Hashtags Across Social Media Platforms

#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #smm #emailmarketing #startup #sales #facebook #pr #jobs

Most Liked Instagram Hashtags

#sem #seotips #web #ppc #googleads #digitalmarketingtips #startup #marketingagency #webdesigner #webdeveloper #websitedevelopment #seoservices #bhfyp #b #smo #facebook #content #internetmarketing #seoexpert #onlinebusiness #searchenginemarketing #seoagency #marketingonline #digitalagency #digitalmarketer #logo #technology #html #dise #digitalmarketingservices

Why Are Hashtags Important For Social Media Campaigns?

Social media marketing is about building stronger connections between brands and their audience. Social media strategy hashtags are a fun way to boost brand awareness, generate leads, and increase product visibility online.

It is particularly vital to incorporate hashtag tracking google analytics for the following reasons.

• It serves as a marker for people to search and find updates about your brand.
• Hashtag helps your target audience to be introduced to your products and services.
• It inspires your target audience to take action, generating leads for your business.
• It also offers additional information to your intended audience – which goes a long way to increase brand awareness and enhance your social community.

Looking at these points, it is safe to conclude that social media strategy hashtags are relevant to successful marketing campaigns.

Personal Blog Hashtag

Implementing personal blog hashtags can go a long way in promoting your blog online. If you’re planning to launch or already have one, you should consider the following SEO hashtags:

Popular Personal Blog Hashtags To Use

#blog #blogger #love #fashion #instagram #instagood #photography #follow #lifestyle #style #bloggerstyle #like #travel #blogging #fashionblogger #photooftheday #food #beauty #life #bloggers #art #bloggerlife #blogpost #influencer #k #ootd #instadaily #makeup #picoftheday #music #photo #nature #foodblogger #instablog #bloggersofinstagram #vlog #beautiful #motivation #model #travelblogger #foodie #styleblogger #writer #youtube #inspiration #happy #likeforlikes #likes #a #news #fashionista #insta #summer #marketing #blogueira #lifestyleblogger #fashionstyle #instafashion #blogmochilando #bloggermom #blogg #blogueiro #bloggersgetsocial #bloggerlove #bloggerin #blogspot #blogueirasbrasil #bloggeritalia #blogueusemode #bloggervibes #blogilates #blogmaterno #blogginggals #blogdecasamento #blogerka #bloguer #bloggerph #bloglovin #fashioninsta #fbblogger #bolgger #bloggersofig #bloggersgetsocial #bloggersofinstagram #blogstyle #fashionblogger #blogpost #instagramblogger #streetphotography #photography #photographer #portrait #photoshoot #shootingday #beautiful #summerbugün #fashionista #fashionstyle

Hashtags for Web Design

You can also incorporate hashtags for web design to get your audience hooked to your services and thrive beyond the competition. Using google analytics hashtags, you can monitor and track the performance of your content online.

Some of the popular hashtags for web design includes:

#webdesign #website #design #graphicdesign #webdevelopment #marketing #webdesigner #digitalmarketing #seo #branding #websitedesign #webdeveloper #web #ui #html #socialmedia #uidesign #ux #css #business #socialmediamarketing #wordpress #uxdesign #ecommerce #logo #designer #coding #javascript #uiux #programming #marketingdigital #developer #creative #appdesign #onlinemarketing #userinterface #smallbusiness #graphicdesigner #advertising #websitedevelopment #userexperience #instagram #digital #entrepreneur #programmer #designinspiration #technology #code #logodesign #software #contentmarketing #php #photography #art #dise #websitedesigner #coder #digitalmarketingagency #dribbble #python

These SEO hashtags will get your intended audience flocking to your social media pages.

Hashtags Analytics Tool

From what you’ve read so far, hashtags are crucial in successful marketing campaigns across social media. You need a hashtag tool to properly track how your intended audience responds to hashtags on your posts. These best instagram hashtag analytics tools help you:

• Discover current and popular hashtag trends in your specific industry.
• Monitor your hashtag marketing campaigns and audience engagement in real-time.
• Gain some insights via metrics available and help you ascertain the level of your brand awareness.
• Identify social media influencers relevant to your brand.
• Monitor and respond to positive and negative mentions containing your hashtags.

Some of the best hashtag analytics tools aren’t free. However, most of them come with free trials, and you can rate their effectiveness before committing to them. Some of these free hashtag analytics tools include:

• KeyholePixlee’s Free Instagram Analytics
• Hashtagify
• TweetReach
• AgoraPulse
• Brand24
• RiteTag
• DisplayPurposes
• Socialert
• Mention
• BrandMentions

These LinkedIn hashtag analytics tools are also perfect for other social media platforms.

SEO Hashtag Generator

You can get more reach on your posts when your hashtags are used correctly. According to a study, a post with hashtags generates 12.6% more engagement than posts that don’t. Using the right hashtags gets the right engagement, more followers, and more brand visibility.

An SEO hashtag generator is needed to generate the best hashtag ranking for your niche. They include:

• Ritetag
• All Hashtag
• Instavast Hashtag Generator
• Photerloo
• Hashme
• Hashtagify
• Hashtags For Likes

With these SEO hashtag generators, you’d be able to generate hashtags for your social media posts and get the best results.

Conclusion

SEO hashtags are a vital aspect of social media marketing. With everything you’ve learned so far, including it in your posts is essential to generate the best results.

One of the most valuable aspects of a good SEO marketing strategy starts with keyword research. There are many aspects of keyword research that you’ll need to take into consideration when targeting your audience. This is the process of finding the most popular search terms that people are using in the search engines like Google. When you use these high volume low competition keywords you can strategically get your content and web pages to appear higher in the search engine results.  

Keyword Research Process

The process of finding the best keywords to generate high quality targeted traffic to your website is a critical aspect of any online marketing strategy. The words that you choose should be aligned with your goals – whether it’s to provide information surrounding a specific topic, or to make a purchase. 

You’ll need to find keywords that are relative to your business, have enough volume to generate traffic, and minimal competition.

How To Do Keyword Research

Finding keywords can be done in a few simple steps. Here’s how to find keywords that are high performing so that your website can get found,

#1 – Brainstorm topics that are related to your business

Creating a list of words that are related to your business is a great place to begin. These can be different categories and topics that pertain to your business. Begin with broad keywords.

For example, if you’re a restaurant you can begin with the food items that you sell – burgers, sandwiches, desserts, salads, etc.  This list will be used later on to help you uncover search terms that people are actively using. 

#2 – Use keyword tools to find specific keywords

There are plenty of keyword tools. Google Keywords is a free tool that will help you discover keywords in a variety of ways – based on keywords, and competitor websites. This tool will help you to find relevant keywords based on the list of broad words you put together in step one. 

Keyword tools provide you with related keywords, keyword search volume, and other data that helps you determine if that specific keyword is worth focusing on. 

Keyword Research Strategy

As a keyword researcher you’ll need to build a list of keywords that people are actually using in their searches online. Each keyword typed in has intent, so it’s essential that you’re using the right keywords to match the end goal once they reach your webpage. 

You can easily find a keyword research guide to help you better understand how to do the best keyword analysis so that you can learn how to do keyword research based on your goals. 

Here are three different marketing reasons you’ll need keywords, 

For SEO

SEO keyword research is one of the best ways to get people to your website organically. Organic searches are essentially free targeted traffic. When the search engines crawl your website they will index your web pages to rank organically for these keywords. 

Build an effective content strategy

There’s no doubt that SEO and content go hand-in-hand. Whether it’s a landing page, product page, tutorial, or a blog post your website needs content that works for you. And every bit of content should be built around topics/keywords that people are searching for.  And an effective content strategy begins with keyword research. Finding keywords that your target audience wants and needs. These topics should be focused around a keyword that has the right balance of highly search keywords and moderate competition. 

For paid campaigns

Paid campaigns require keywords for search ads, display ads, remarketing and even social media campaigns use keywords in their marketing strategies. This is how your ad can be found, and how you can target exactly who you want to target. 

You bid on individual keywords that your target audience are using to search. You can keep the cost down low by selecting keywords that have low competition and search volume.

SEO Keyword Tool

There are plenty of SEO keyword tools both free and paid that will help you discover new keywords, uncover non-competitive keywords, and build a solid campaign that will generate more targeted traffic. 

When searching for keywords it’s important that you understand what the keywords are going to be used for and what the underlying goals will be for the potential customers. This will help you select the right keywords to create content for a post, product page, or tutorial. 

How To Search For Keywords On A Website

Keyword research and SEO tools help find more keywords by searching on your competitors website or uncovering what your visitors are searching on your website. To find more keywords you can put the URL of your competitors website into the keyword tool. 

What Is Organic Keyword Research?

Organic keywords are ultimately free traffic from the search engines. You’re generating targeted traffic for keywords that you have not paid for through PPC. And it’s a result of your SEO efforts – keyword research, content strategy, on-page optimization, etc.

It’s important that you learn how to check keywords in Google Analytics because this is how you’ll find organic keywords. Google Analytics can help identify trends and patterns and improve the way visitors engage with your website.  

Web analytics helps you to improve your overall web design, navigation, and provide your visitors with the best information to keep them on your website longer. If you don’t know how to find top keywords in Google analytics then you’re missing out. 

What Is Related Keywords?

Related keywords are alternative keywords that are related terms to the main keywords you’re using for people to find your business. They are variants, synonyms, or semantically related to the terms that you are targeting and trying to rank for. They may consist of long-tail keyword variants.

Keyword research analysis is trying to find the right search terms and phrases that your audience is using in the search engines. When you use keyword rearch analytics you’ll find related keywords, search volume and other valuable information to build pages on your website based on actual data.

How To Check Keywords In Google Analytics

Keyword search analytics is the key to building a successful campaign. And utilizing Google Analytics is the best way to search website for keywords that visitors are using to get to your website and on your website so that you can discover exactly what they want. 

Abstrax Web specializes in keywords for data analysts and building an SEO campaign that generates targeted traffic to your website. Let’s talk about how we can find the right combination of keywords that puts your website ahead of your competition.

The only real way to improve your business is by investing in it. There are plenty of ways to generate more traffic to your website, but nothing compares to search engine marketing. It drives targeted quality traffic to your website and aids in your brand becoming a trustworthy brand based on visibility. This alone will grow your business.

While there are many aspects of SEO – keyword research, competition analysis, linking strategies, and content marketing SEO is one of the most cost-effective methods with the best return on your investment. 

Plus, there are so many additional benefits of SEO. But how effective is seo?

Let’s find out,

Why SEO Is Important For Business?

So why is SEO beneficial to your business? To put it simply you’ll get increased visibility and targeted traffic which potentially leads to more customers. These are some of the biggest benefits of an effective SEO marketing strategy. But certainly not the only ones. 

And when done correctly SEO plays an important role in giving your company an authoritative voice within your market. This leads to a trusted brand that grows your business. But is SEO profitable enough to make it worth it?

Benefits of SEO

While the benefits of SEO are vast, there are 7 major reasons why you’ll need seo for your website.

Here are the best reasons,

Increase Traffic

50% of online web traffic is from someone clicking on the link from an organic listing in the search engine. The higher you’re ranking for a specific keyword the more traffic you’ll get. This is why everyone fights to be ranked on the first page for highly searched keywords that are targeted toward their business.  

Provide Quality Traffic

Just any type of traffic won’t benefit your business. Search engine marketing allows you to target your defined audience through keywords that they are actively using to find information, products, or services within your market. An effective SEO you can target them through any given point in their buying stage which allows you to fit the content of the page to the customer’s specific search and needs.  

Improve User Experience

Part of an effective SEO strategy is to make your website search engine friendly. While this is an important factor for your ranking it equally improves the experience your customers have when visiting your website through quality content and a fast-loading website that’s easy to navigate. When search engines can easily crawl your website they find more pages to rank in the search engines for various keywords. And the longer the visitor stays on your website the higher you’ll get ranked and the more likely they will trust you. 

Increase Brand Awareness

There’s no better feeling than gaining new customers. And one of the best ways to do this is through brand awareness. The number of times your company is seen by a potential customer the more likely they will begin to trust your brand or associate it within the market. 

SEO aids in getting noticed more often which improves your overall brand awareness. You can be in many places within the industry and the more often your business website, company name or products and services get seen the more likely potential customers will start recognizing your business.

Gain Competitive Advantage

Do what your competition is doing, only better. SEO is about outranking the competition in the search results. The only way to outrank them is by understanding what they have done to get ranked higher – how many backlinks, what keywords they are using, and more.  

Can Be Outsourced Easily

One of the most difficult aspects of an SEO strategy is developing a strategy that will get you listed in the search engine organically for keywords that improve your business. There are plenty of effective seo services that you can take advantage of throughout the process or simply hire someone for their SEO strategy services and you handle the rest. 

There is no lack of information out there that will help you find the market trends, develop a seo traffic plan, or teach you how to implement everything on yours. But it’s essential that you look at SEO as an investment in your business’ growth. What you put into it is what you can expect to get out of it. 

And you might need seo expert services to create a cost effective seo plan. An SEO investment doesn’t have to be costly. You can get a seo services list and obtain only the services that you’re unable to do on your own, such as web design, analyzing web analytics, keyword research,  competitive analysis, or content writing. 

Cost Effective

It doesn’t have to cost anything to implement SEO strategies. In fact, One of the things that makes SEO so great is that it doesn’t have to cost you an arm and a leg. However, there are some effective seo services and tools that will help to improve your ranking and speed up the process of your efforts. 

Cost effective seo marketing seeks potential customers who are actively looking for your products or services. SEO for business growth uses this exact strategy through keyword research, competitive analysis, and high-quality content.   

Learn More SEO Strategy Services

While investing in SEO is a long-term investment in your business, when done correctly provides a continuous return on your investment. This is often why companies use reliable seo services.  It reduces the learning curve and puts trust into a company that already understands the core processes and strategies associated with SEO to get results faster. 

Abstrax Web has been helping companies just like yours get more targeted traffic to their website, increase brand awareness and grow their business. We spy on your competition and develop an SEO strategy that will get you listed higher in the search engines, stay longer on your website and gain new customers.  

Give us a call today. Abstrax Web is ready to develop your SEO strategy so that you can dramatically improve your online presence to match your business goals.