Category Archives: search engine optimization

Blogging often refers to writing and photography. But there are many different ways to blog. Blogging has become an important factor in improving your search engine marketing efforts.

What Is A Blog And How Does It Work?

A blog is often part of a business website, but it’s a section that will require frequent updates by adding new posts. A blog is a way to share content with a potential customer within a specific market. Whether you are selling a product, or service, or simply providing information within a specific market a blog offers you an easy-to-use method of doing this. 

A website with blog is loved by search engines. You’ll want to come up with SEO blog content ideas based on keywords. This is how to get your blog noticed by search engines. The reasons search engines love blogs is because of their navigation structure, and how they use titles and tags throughout the blog. 

Of course, you’ll need to properly utilize the keywords throughout the blog post to get the most out of your blog.

You can create a business blog to help increase targeted traffic to your website, or a blog can be your entire business.

Types Of Blogs

1. Personal Blog

A personal blog is about the person that created and runs the blog. These blogs often revolve around the opinions and beliefs of the creator of the blog. Personal blogs are generally not set up to make money, but this does not mean that they don’t generate money. 

2. Business Blog

Business blogs allow you to demonstrate your knowledge and expertise. These types of blogs are often focused on a specific topic that will attract readers, become an authority within the market, and improve search engine rankings. 

3. Affiliate Blogs

Affiliate blog content promotes products and services for other companies. These posts are often product reviews and tutorials. When someone purchases through the blog the blogger receives a small commission.  

4. Niche Blog

Niche blogs are highly targeted blogs for a small section of a larger group. These bogs are often someone who specializes in a specific area of the market. For example, a vegan recipe blog is a niche blog. But when you say you specialize in floor gymnastics, that’s a much smaller group.

Pros And Cons Of Blogging

As with anything there are good and bad to blogging. 

Pros

• Very easy to set up, and you do not need any technical knowledge.
• Good for SEO – Helps to generate targeted traffic for your website
• Allows interaction with readers through comments
• Maintains communication with customers
• You can build rapport with customers

Cons

• You have to come up with consistent topics for a post
• Can be time-consuming
• People can leave negative or inappropriate comments

Blog SEO Best Practices

There’s no denying that high-quality content geared towards your target audience is the secret to building a following. Not only does it attract your customers, but it gets the search engines to notice you as well when you create search engine-friendly content.

Search engine optimization should be part of every blog strategy because it’s the key to driving organic traffic to your website consistently. It’s important that you are following the blog SEO best practices to ensure your content will get ranked and you’ll benefit from the results.

Here are a few SEO best practices you’ll want to incorporate into 

1. Align your content with search intent. There are plenty of blog tools that can help you with this.
2. SEO blog content ideas should be based on keyword research. This is how you get a flood of blogging ideas when writing blogs. 
3. Be sure to create SEO friendly blog titles and meta descriptions 
4. Optimize your images for keywords and page speed
5. Build an internal linking structure that makes it easy for the search engines to navigate through your website and find new content
6. Make URLs SEO-Friendly by taking advantage of keywords
7. Earn authoritative backlinks
8. Web analytics blog content to know what topics are getting the most traffic and engagement

Why Is Blogging Important For SEO?

Websites with blogs tend to rank higher in the search engines for a variety of reasons – they frequently add fresh SEO-friendly content that adds value to their target audience, keep their visitor on the page longer, and utilizes keywords that get organic traffic. 

A blog when done correctly helps to improve the ranking of your website.

Here are just some of the benefits you can reap from blogging,

• Highly targeted and relevant traffic including organic
• Cost-effective quality leads, visitors, and engagement
• Improving your brand’s authority within the industry
• Gain trust from your audience with high-quality content 

Difference Between Blog And Article In SEO

The major difference between a blog and an article is that a blog is a narrative. A blog tells a story. Whereas an article is more of formal writing that focuses on providing information.  

Importance of Blogging For Business

The goal of most business websites is to get listed in the search engines because of the benefits of targeted traffic and organic traffic. The more traffic you get the better chance you have of converting them into customers. 

This cannot be achieved without SEO, and it’s why blog writing for your business website is essential. You can easily integrate SEO into your blogging strategy – from topic selection to navigation that gets your entire website indexed.

SEO Blog Content Ideas

Take a look at some of the popular blogs within your market to come up with content ideas. But be sure that every post is based on keyword research.

If you’re looking for content for web design blogs use one of the keyword search tools to locate what questions people are searching for and create content based on those questions. For example, the best website to make a blog or the best website builder for blogs.

At Abstrax Web we find the best keywords to create content that your target audience wants. This improves engagement, and time spent on your website and gets you more customers. 

Give us a call today to discuss exactly how blogging can help your business.

The purpose of hashtag (#) is to draw attention, promote and connect with your target audience within your social media accounts. This simple symbol helps to increase your engagement, better brand your company, and get found. 

Twitter created hashtags as a way to make finding people to follow easier. And since then it has become an important part of marketing on all social media platforms.

You’re not alone if you’ve been wondering, what is hashtagging, or what is hashtag used for or even how do you hashtag, or how does hashtag work. 

So what does it mean to hashtag something and what are hashtags? 

What Is A Hashtag Used For?

Hashtags are the easiest way to find a specific topic, event, or a conversation on social media. Here are some of the benefits of incorporating hashtags into your marketing strategy,

They help to bring your target audience to you. The hashtags you use to make your posts searchable. And your ideal customer is searching specific hashtags looking for information pertaining to your products and services. Using these hashtags increases your chances of being found.

Improve your clickthrough rates (CTR). Posts that use hashtags get more engagement than those that do not. The more engagement you have the more clickthrough rates are twice as much engagement as those that don’t and increase clickthrough rates.

Like-minded people can interact. Searching for the things that interest you on social media allows you to connect with other people with the same interests and join conversations.

Show support for social issues

Staying connected by showing support for social causes or issues that are important to your company.  Using hashtags for issues or events such as International Women’s Day, or promoting mental health awareness. 

How To Use Hashtags

Just adding some hashtags that you think will be relevant to your market isn’t going to get you the results that you are looking for. You’ll need to create a strategic content marketing approach with popular/trending hashtags. This requires hashtag keyword research, and tools that will help you to uncover which tags are driving more engagement, traffic, and click-throughs to your website. 

There are plenty of hashtag analytic tools. But one of the best hashtag analytics tools is Google hashtag analytics.  By tracking this information not only will you be able to better target your audience and provide them with valuable content you’ll also discover new tags as well. 

Another handy tool is hashtag analytics historical. This tool provides you with information for hashtags such as total posts, impressions, and finds influencers within the market. 

When you do this here are some of the benefits you’ll receive,

Increase engagement with your followers

When you add a highly searched-for hashtag to your posts you’re allowing potential customers to become part of your conversation. This increased engagement makes your post more visible. 

The right hashtag leads to greater engagement through likes, shares, comments, and new followers.

Build brand awareness with branded hashtags

Making your own branded hashtag is an effective way to promote your business and steer conversations.

For example, a non-profit that helps cancer patients financially branded a hashtag #WeGetTo during one of their campaigns. It’s about being grateful for the things that we get to do and one day the people dying of cancer won’t. This hashtag is most-used throughout Long Island NY (where he lived), and Carolina (his Alumni). Allowing his story to quickly spread and raise over $1million dollars for his foundation. 

Add context to a social media post

A hashtag is a simple way to contextualize what you’re talking about. This quick summary adds the much-needed extra characters to your posts making clear what the posts are about.

Hashtag Search

There are hashtag search tools that search hashtags with real-time data and insights on different social media platforms. You’ll uncover the popularity ranking, related hashtags, trends, and much more. 

Hashtags For Marketing Agencies

It’s not easy to effectively utilize hashtag tracking google analytics, identity-related and popular hashtags. At Abstrax Web, we have the tools, experience, and know-how to create an effective marketing campaign utilizing hashtags. 

Hashtags on websites, SEO hashtags, and SEO tagging are important. There is often confusion surrounding hashtags, tags, and keywords. While these are all ways to search for content there are some differences that you should understand. 

Hashtag vs Keyword

Hashtags will help you to find a single post on the platform it was posted on – Instagram, Twitter, etc.

While keywords help you to find specific pages and posts through search engine results for your website.  

Tag vs Hashtag

Tags are labels that you use in your blog posts.

Hashtags are similar to a tag as it helps to organize your content within social networking sites. 

How To Create A Hashtag

Here are some of the best methods of creating popular hashtags for your social media network content that will improve engagement, increase your following and get more customers, 

Monitor social media influencers and competitors

Check out what your competitors are doing.  Perform competitive analysis on social media to find out which hashtags they use most often, and how many hashtags they use for each post. This intel will help you find engaging hashtags for your target audience.

Use hashtag tools 

There are both free and paid hashtag tools that allow you to search any hashtag and uncover its popularity and trends. They can also give you suggestions for ones to use based on your search.

Get a social media listening tool

Hootsuite is one of the best ways to discover hashtags for your brand depending on which social network you’re on. You can simply search streams to find the most popular and the most effective from a single platform.

Find related hashtags

Related hashtags are often more specific and less popular hashtags, but they will help you to connect to a more targeted audience. You can find these within most social networks.

Top Digital Marketing Hashtags Campaigns

Regardless of what type of website or what industry you are in, Abstrax Web can find hashtags for web design firms, hashtags for advertising agencies, hashtags for web design, hashtags for alternative health sites, and more. 

Here are some web design hashtags examples,

#webdesign

#webdesigner

These are the most popular hashtag web design and also have the most posts associated with them. This means that your content could get lost in the search. 

Inbound marketing is about connecting with your potential customer through a variety of methods that bring them to your website. Some of these methods include blogs, social networking, videos, and more. Look at it as an inbound traffic marketing method.  You’re creating content with the goal to attract customers to your website through an inbound content strategy using different platforms. The content you create is based on what your consumers are searching for already. 

Some examples of Inbound Marketing strategy examples include,

• Topical blogs
• Social media campaigns (Facebook, Twitter, Pinterest)
• Free Ebooks, Reports, or InfoGraphics
• Search Engine Optimized website text
• Viral videos
• Web-based seminars (Webinars)

Inbound marketing intends to engage the audience through content to create organic content that gets shared and listed in the search engines.  For example, a skillfully crafted blog post that discusses the major problems within the marketing and how your product or service will be the best solution. Or an engaging video reviewing the top products within the market, including your own. 

The goal of inbound marketing is to provide value to consumers. These are consumers that have been actively searching for information whether it’s in the search engines, YouTube, or more. 

What is Inbound Marketing in SEO?

When it comes to inbound marketing in SEO this simply means you will create content around topics that the user is searching for. SEO in inbound marketing and inbound optimization are both similar in the aspect that you are creating content that is optimized for the target audience based on specific keywords/key phrases. 

However, the content isn’t simply based on keywords alone. This content will engage the reader, and one of the best ways to do this is to offer a solution to problems within the targeted market. This is one of the most popular types of engage strategies. The reason is that you are identifying a needs or problem and offering value to your potential customer through quality content. 

Inbound Marketing Strategies

When you are marketing a website one of the most important aspects is by first identifying your target audiences, as well as taking a strategic approach to create valuable content. And it all begins with inbound marketing keywords research. 

Keyword research helps you to uncover topics that your potential customers are actively searching for from within the search engines. They are looking for more information that will help them to find a solution to a need or a problem within the market. This will help you to uncover problems within the market and create an effective content strategy when it comes to marketing for a website within any market. 

There are a variety of methods to find highly searched for topics.  Be sure that your content aligns with the needs of your target audiences and provides solutions to their problems. And don’t forget to use keywords with the blog post.

Inbound marketing improves your organic listings in the search engines and increases sharing links with friends because of the strategically crafted blog post. 

So what are inbound marketing strategies,

Attracting Strategy

The attracting strategy within Inbound marketing is just as it sounds. You want to attract customers by creating free content – whether it’s video, PDF, blog posts, or social media post that offers value and is tailored to your specific audience.  

Engaging Strategy

The engaging strategy is getting your consumers to engage through social media such as a like, comment, or DM. The consumers responding are communicating with your brand across all of your social channels. 

Delighting Strategy

The purpose of the delight strategy is to surpass the customers’ expectations. This is how you build long-term relationships and create a positive experience around your product or service and brand. 

Why are Conversations Important in An Inbound Strategy?

Conversations are important because they help to improve your relationships with your customers, increases customer engagement, improves your customer experience, and increases revenue. This is achieved by delivering the right messages to the right customers and through consistent content that is relationship-focused. 

Inbound Content Strategy

The goal of any successful inbound content strategy is to attract, engage and delight your visitors. Attracting audience means finding your target audience where they are whether it’s YouTube, TikTok, written content, or more. 

The strategies for engaging the audience include telling a compelling story that puts their best interest at heart. This will educate and inspire them to want to make a change.

Website Design Marketing Strategies

Inbound marketing website design strategies contain a variety of different things such as web page layout, color choice, fonts, graphics, and content production.

At Abstrax Web, we understand the importance of effectively researching the market. We want to know what your customers are looking for in the search engines, where they hang out, and how you attract your customers, engage them, delight them, and most importantly increase your revenue. 

This can be achieved through our attraction support services.

Learn Inbound Marketing

of the things that you’ll need to learn to create a successful strategy that captures new customers, builds solid relationships, and improves your online business. 

• How to track SEO and organic traffic. So you know what’s working and what isn’t.
• Where to find blog topics that attract your ideal buyer.
• How to create effective calls-to-action and landing pages.
• Mastering newsletters and email campaigns.
• Creating social media content that encourages people to engage.

It can be time-consuming to learn every aspect of inbound marketing. Abstrax Web helps you to skip the guesswork and saves you time from learning a handful of new skill sets. We can create content that will educate and nurture leads, as well as create an optimized marketing process that improves your SEO efforts and gets you listed in the search engines.  We have the tools to find the blog topics and keywords that are highly searched for with less competition and create an effective content marketing strategy that gets potential customers flooding to your website. 

Because the time that it takes for your page to load is so important to users it’s essential that you make sure your pages are loading quickly. Slow page load times affect the user experience, bounce rate, search performance, and revenue.

There are many things that you can do that will help to increase page speed loading times. If you haven’t done a web page speed test, Google has a tool called, google page speed insights, which you can use to find out how long it takes for your page to load. The page speed insights Chrome extension is free and easy to use.

Here’s how you use page speed test insights to increase the speed of your page’s loading time, 

What Is Page Speed Insights?

PageSpeed Insights or PSI provides you with reports that will tell you how your pages are performing on both mobile and desktop devices. It also gives you suggestions for how you can improve the pages that aren’t loading fast enough. 

How To Improve Page Load Time?

There are a few ways that you can dramatically improve the load time of the pages on your website. You’ll first need to evaluate the webpage insights to determine which areas need to be adjusted.

Here are just a few of the most common causes that affect the page loading speed:

1. Configure a fast infrastructure or use a fast host

Choosing a dedicated website host that offers a high-performance server is important. In fact, it’s just as important as having a clean design with optimized code. Shared servers are just as they sound. Other websites will use the host which bogs down the server, making it slower. 

2. Compress your files 

Compressing the data on your website such as HTML, stylesheets, and JavaScript files will reduce the loading time. These files can get big. GZip is a type of server-side data compressor that you can use to make these files smaller.  

3. Optimize images for faster page load time

Most images are large, and the larger the image files the slower your pages will load. The goal is to dramatically reduce the size of the image without affecting its quality. There are tons of tools that can help you to achieve this.  

How Do You Measure Page Speed?

Measuring the page speed is simple with the right tools, such as the Google PageSpeed insights tool. By adding the page speed insights API key to your website you’ll be able to know everything necessary to determine how long it takes for your page to load.

There are several complex processes a web page goes through when loading. And the Goggle insights SEO tool will essentially show how long the page took to load, and help you to better optimize these processes through useful tips. 

Page Speed Insights Tool

It’s easy to use a page speed insight tool.  And Google PageSpeed Insights is one of the easiest to use, especially if you have a WordPress website. When you use Page Speed Insight WordPress you just have to install a plugin. The page speed insight plugin allows you easily put the page URL that you want to examine and get a report that tells you everything that you want to know about the page loading speed, including a page speed insights score. You’ll discover how fast the webpage loads if there are any errors that occur during loading, and other google analytics website speed information that will help improve your SEO efforts.

So does PageSpeed Insights affect SEO?

The simple answer is yes!

If your page isn’t loading in two seconds you’re losing potential users who will not wait for the page to finish loading. One of the ways that your website gets listed higher is based on how long the users stay on your website. 

There are two different Google tools that you can use when it comes to analyzing the page loading speed – Page Speed Insights and Lighthouse. But both of them are not created equal.

Page Speed Insights vs Lighthouse

PageSpeed Insight tool analyzes the performance of a page. It will analyze desktop and mobile devices while providing suggestions that will help to improve your page.

Lighthouse is an open-source tool that helps you to improve your page just like Page Speed insights, but this automated tool can only analyze one device. 

Page Speed Insights Extension

You can check your PageSpeed Insights score with a single click using the page speed insights extension. The developers’ google page speed insights help you to increase your web development speed by providing you with a speed score and helping you to dive deep into the page loading stats for accurate information to increase the speed of your website.

Does Page Speed Insights Affect SEO?

Yes, page speed directly affects this ranking factor. It’s one of the important factors that search engines look for when indexing your website. It shows the value of your website because the longer a user stays the more valuable your website is. 

Is Page Speed Insights Reliable?

When it comes to measuring the full users’ experience, Google PageSpeed Insights is reliable and accurate. It’s full of different metrics that work together to provide you with an accurate overview of what a user does on your website. It’s these website insights that allow you to make necessary improvements that will increase the speed and aid in getting you higher rankings with the search engines.

Page Speed Test Insights

There are two main things that Page Speed Insights SEO does that aid in improving your page speed for your website – it analyzes the loading time of your page, and tells you how many resource plugins and code scripts are communicating with the server slowing it down.

When building your website it’s essential that you are taking the size of your pages into consideration. At Abstrax Web, we build clean websites with SEO and marketing in mind. Give us a call today to discuss building a new faster website, or improving your current website.

Link building is an essential part of your SEO efforts. It’s one of the most effective ways to improve your search engine visibility and improve your online presence. There are a variety of link types that you’ll need to include on your website that creates an effective link building strategy – deep linking, internal linking, and page rank.

Deep linking, links a page on your website to a page on another website.

An internal link is a link connecting to content within your own website. 

Page rank, isn’t a type of link, but it’s significant to your link building efforts for SEO. This is the algorithm that Google Search uses to rank websites in their search engine results.

SEO Link Building Services

Link building requires dedicated time, knowledge, and keeping up-to-date with the frequent changes in algorithms and with your competition. If you’re like most companies you simply don’t have the time to dedicate to this. 

Abstrax Web is an SEO company that offers, amongst other services, local SEO link building. We build an SEO strategy that will create valuable inbound links from high-authority websites, create engaging content, improved page rank, and build easy-to-follow navigation on your website. Our goal is to get you listed in higher in the search engines to improve your overall business. 

Give us a call today and we’ll get started with an SEO link building proposal.

Why is Link Building Important in SEO?

Links help search engines crawl your website and discover new web pages. Links brings together relevant contextual pages whether on your own website or an external website. These relevant links can help increase you page ranking and domain authority.

Types of Link Building in SEO

There are plenty of tools for link building that will create an SEO link building report to uncover inbound link, outbound link and internal link opportunities that can dramatically improve your rankings. 

But first you must understand the different types of links to build and the importance of link building in SEO. This will help you to avoid black hat SEO link building techniques which negatively affects your ranking.

Inbound Links

Inbound links are also called backlinks. These are by far one of the most important types of links when used correctly. Inbound links are links from other websites to your website. The reason they will link to your sites is because they find value in your content and want to provide their visitors with quality content. 

The more quality backlinks you have, the better your rankings in the search engines. But there are exceptions to this. It’s not about having tons of backlinks from just any website. You want these links coming from high quality websites that the search engines also find valuable. 

A great way to get inbound links is through competition analysis. Competition analysis tools are one of the best SEO link building tools to help you to beat out your competition. It basically shows you how to add inbound links to your site based on what your competition is doing –  how many inbound links they have, and what sites they are linking to so that you can find high quality backlinks. This allows you to create quality content and get it listed on those websites and beat them with the number of backlinks to improve your ranking. 

Outbound Links

Outbound links are links from your website to other sites. These links help to improve your sites ranking when you link to valuable content within your industry. This could be a link to a research source, a news article, or an in-depth piece of content that is related to the content the user is reading. 

Be sure that any of your outbound links are to legitimate sites that add value to your visitors, but also can help boost the authority of your page. 

Internal Links

Internal links are the links within the same site. These allow the visitor to find related content on your website. When done correctly it helps to keep the visitor on your website longer. 

Internal links are a way for search engines to better understand your site architecture to find related content and the pages that they believe are important. The easier it is to find the content the better you’ll be ranked in the search engines.

Every blog post or piece of content on your site should contain a link to other relevant content within your site. A content audit helps you to identify your most popular pages so that you can link your pages to other relevant content.  

Be sure that you’re using a keyword that is relevant to the content you are linking to as your anchor text. The anchor text is the description of the destination page that you are linking to. You should avoid using terms such as, “click here” or “learn more” as your anchor text. 

What is Tiered Link Building SEO?

Tiered linking helps you to improve your ranking and increase value. For example, here is a two-tier linking structure:

• Tier 1 backlinks are links that help you to build directly to your site.
• Tier 2 backlinks are links that help you to pass ranking value to tier-one links.

Building direct backlinks can take time. But you can strengthen those things through tiers. For example, tier 2 backlinks boost the effectiveness of tier 1 backlinks. 

SEO Link Building Tools

Whether you’re looking for link opportunities, want a list of outbound links, want a backlink analysis, would like to see what your competition is doing or more, there are tools that help you to gather the information you need to create a search engine marketing strategy.

Some of these link building tools that help you create a powerful link building strategy include Moz, Ahrefs, and SEMrush. Google Analytics link builder tools helps you track how different URLs are performing. This is a powerful tool for advertising, and for building an internal linking strategy. 

Google analytics URL link builder helps you to track and measure what the user is doing on your website. 

Learn SEO Link Building Strategy

Building links is by far the best way to tell Google just how important your website is. And why the quality of links is so important.

Creating just any type of link will not give you the results that you are hoping for. There is a right way and a wrong way to build links to your site.

If you’re looking to outsource SEO link building for your website Abstrax Web can help. We can research your competition and create an effective link building strategy with content marketing, useful tools, backlink analysis, link outreach and public relations.