Tag Archives: google analytics

Every business with a website has a single goal: to convert mere visitors into regular customers. Conversions happen when a visitor completes the intended goal of a website. This might include product sales, lead generation, form completion, file download, email subscriptions, and many more.

However, to successfully monitor and track google conversion, you need an analytics tool. Conversions in Google Analytics is a metric that allows you to see data on how users complete a website goal.

Google Analytics conversion allows you to ascertain if your digital marketing efforts are working or not. With the data conversion, you can identify ways to optimize your user experience and website design for the best results.

The tool is currently used by 90% of marketers tracking their campaigns. One of the usefulness of the tool is that you can create Events and Goals inside your account to track their effectiveness.

This article will explore all you need to know about GA4 conversion tracking and how to set up a Google Analytics campaign.

How Conversions Work in Google Analytics?

In previous versions of Google Analytics, conversions were generally treated as goals. Thus webmasters and digital marketers would ascertain these goals according to their website determining factors such as:

● Events. This is triggered when a customer performs a certain action, such as watching a video or downloading a file.

● Duration. This is how long a visitor spends on your website. It typically triggers when visitors spend more than two minutes on a web page.

● Page Views. The number of page views by visitors within a specified period.

● Destination. The customer journey from the moment they land on a page to completing an order.

However, with GA4 conversions, tracking and monitoring user events are more flexible. For instance, you’d be able to configure events as a conversion metric, view conversion reports, set up new conversions, and look up other metrics to see the order completion path they’re following. You can also track ads clicks with Google Analytics.

How to Set up Conversions in Google Analytics

To successfully Google Analytics conversion on your website, you need to follow these steps:

Create A Google Account

Google Analytics only works with Google accounts. If you have one for your business, you don’t need to create another one. If you don’t, you can create one here.

Sign up for Google Analytics

After creating your Google account, you need to sign in to Google Analytics. It’s totally free. Click on the ‘Set up for free’ button on the next page.

Fill the Relevant Details

On the next page, you’d need to enter an account name. This will represent the account of the website you want to monitor. The fascinating aspect of GA4 conversions is that you can monitor several websites simultaneously.

Next, you need to include the property name. This is the name of your website or business. You should also select your time zone and currency and click the Next button.

There’s also space to select your business category and size and choose what Google needs to be tracking.

Set Up a Data Stream

Once you’re fully set up, your Google Analytic conversion dashboard will open. But you won’t start receiving data or reports if it isn’t set up for your website. Thus, you need to add a data stream to the tool.

Click on Data Streams > Web to add your website to the platform.

Add the Tracking Code to Your Website

Google will send you a tracking ID to input on your website. Under the Tagging Instructions, clock Global Site Tag and copy the specific Google tracking URL and code inside.

After which, open your WordPress editor and paste the code into the header tag. If you don’t know how, you need to contact an SEO expert or digital marketer to do it for you.

How to Track Conversions in Google Analytics

Now that you’ve fully set up GA4 for your website, how do you track google conversions? Follow the steps below:

Create A New Goal

First, you need to locate the Admin icon at the bottom of your Google Analytics Conversion dashboard. A new page will pop up on the dashboard. Locate Goals and click on them. You must ensure that it is appearing in the proper views it should. Click the +NEW GOAL button.

Choose Your Goal

Google Analytics will provide you with several templates covering a wide range of Goals. If you notice any of them fit your needs, you can select them.

However, you have the option of creating a Custom Goal, giving you the flexibility you need.

Describe Your Goal

After choosing your Goal type, you need to describe it in detail so that GA4 will know exactly what you need. In the Goal description, write what you want to track and choose the Goal type.

It could be the destination, duration, pages, or events.

Verify the Goal

You need to also add some more details to the Goal selected. If the goal is based on the user visiting a particular URL conversion, purchasing an item, or downloading a file, you need to add the page URL to the Goal details.

After inputting the information, you’d need to click Verify this Goal to see how the data would have been converted over the last 7 days. Once you’re satisfied, you can save and track google conversions on your website.

Tracking Offline Conversions in Google Analytics

While you can add conversion tracking Google Analytics, how do you track offline conversions? Offline conversions include physical product sales, phone calls, or contract agreements. These metrics do not appear on your GA4 conversions as they do not occur online.

For phone calls, you’d need call tracking tools that can integrate with Google Analytics. Some of these tools include CallRail, PhoneWagon, and Response Tap. You can also create a goal when visitors click the Phone number tag on your website.

For offline conversions, you need to use CRM tools with integrations to GA4. These tools include Glue Up, Bitrix24, Salesflare, SendPulse, LeadSquared, Mailchimp, Marketing 360, and many more.

How Is Conversion Rate Calculated in Google Analytics?

Google Analytics conversion rate is really easy to calculate if you intend to determine how effectively your campaigns work. Conversion rate is essential in your digital marketing because it allows you to see:

● The percentage of people that complete the desired goal.

● The percentage of people who don’t.

● The initial and lifetime value from each digital marketing campaign – whether PPC tracking or organic SEO.

GA4 conversions rate is simply the number of conversions divided by the number of total interactions. For instance, if you record 150 conversions from 700 interactions, your conversion rate will be 21.4%.

This is because (150/700) x 100% = 21.4%

Assisted Conversions Report in Google Analytics

Assisted conversions Google Analytics is a report that shows the number of conversions assigned or attributed to channel funnels such as PPC tracking, mobile ads, display ads, click trackers, Search Ads 360, and others.

If you’re getting more sales from an assisted conversion, then it’s important to your campaign.

To see the assisted conversions report in Google Analytics, follow these steps:

 ● Click Assisted Conversions located at the left-hand navigation.

● Select a Floodlight configuration.

● Choose any conversion segment you want to add to the report.

● Select from a host of metrics located in the drop-down menu.

● Choose the primary and secondary dimensions to include in the report.

You’re all set to see the assisted conversions generating the most results for your website.

How to See Conversion Funnel in Google Analytics

To see your custom conversion funnel in Google Analytics, all you need to do is:

● Sign in to Google Analytics.

● Navigate to Reports.

● Click Customization > +New Custom Report

● Select the funnel tab.

You can read how to create, edit, and share custom reports here.

Improve Conversion Tracking With Google Analytics

You can add conversion tracking to Google Analytics to improve its functionality in other areas such as purchase value, transaction ID, and currency. These Events can be imported directly from your Google Ads account.

Pay attention to these steps to seamlessly configure it:

● Sign in to your Google Ads account.

● Click Tools & Settings.

● Select Measurement > Conversions.

● Click Add Conversions and import.

● Choose Google Analytics 4 Properties (Web) and click continue.

● Choose the Events you want to track, click Import and continue.

Voila! You’re all set.

Conclusion

Google conversions are one of the major aspects of your marketing efforts. Using Google Analytics Conversion will allow you to review how much your lead generation closes a deal. Now, you know how. Take advantage of everything discussed in this article to add conversion tracking to Google Analytics.

Digital marketing doesn’t end with launching your website. You have to ensure you have a compelling copy, excellent web design, smooth page speed, and track your website activity with a web analytics tool.

Google Analytics site has been around for several years, but some webmasters haven’t noticed or taken advantage of its usefulness. It is an immersive platform from Google that allows you to analyze, monitor, and track your website or app performance.

Google site analytics, a part of Google’s Marketing Platform, provides statistical data for your SEO and digital marketing campaigns. Why is google analytics important? It helps marketing experts to collect web traffic insights, help identify the major sources of traffic, gauge ROIs, and discover trends in user engagement – all in real-time.

This article is a complete guide to understanding google analytics and how to use it to track website traffic.

How Does Google Analytics Work?

To ascertain how to use Google analytics for marketing, you need to know it works. Google Analytics site provides you with a JavaScript tag which you will input into the code of your web pages. This tag runs in the background of each page, collating data and insights to send to the receiving server.

The google analytics tracking tag depends on website cookies to function effectively. If you have disabled it, it won’t be able to collate data.

Why is it important? Because it provides you with web metrics google analytics such as:

 ● Users. The number of visitors to the website or web page.

● Sessions. This is the interaction of visitors within a 30-minute window.

● Average session duration. The average time each visitor remains on the site.

● Pages per session. The average page views within a 30-minute window.

● Page views. The number of pages viewed.

● Percentage of new sessions. The percentage of website visits made by a new visitor.

● Bounce rate. The percentage of users who viewed a single web page only.

There are also several metrics you can view on the web analytics dashboard.

How to Set Up Google Analytics

If you want to use Google Analytics to track website traffic, you need to learn how to set it up. Follow these steps below to install it on your website.

Sign In to Google Analytics

If you have a business google account, it’s pretty easy to use Google Analytics without stress. If you don’t have one, you can create one here. Once you have created one, sign up on the web analytics platform and set up your account.

Name Your Account And Input Other Details

It is recommended to use your business name or business name for the account’s name. It’s because you may have multiple websites you may want to track. You need to identify one from the other.

After naming the account, you need to fill out the other sections such as website name, website URL, category, and the reporting time zone.

Copy and Paste the Tracking Code

After filling in that information, click “Get Tracking ID” at the bottom of the page. You will be prompted with a unique HMTL tracking code that you need to apply on your website. If you don’t have the experience, you can contact an SEO specialist to handle it.

It’s simple. Open your website editor and paste it to either your website’s header or footer file. Ensure that the code is contained before the closing </head> tag if you want to place it in the header file, or contained before the closing </html> tag if you want to put it in the footer file.

Types of Google Analytics Accounts

Google Analytics accounts are made up of one or multiple GA4 properties. A GA4 consists of one or more data streams – either web data stream (for websites) or app data stream (for mobile apps).

Google Analytics 4 properties contain an SEO analytics reporting dashboard. It isn’t possible to add more reporting views, except you’re using Google Analytics 360.

The bottom line is that you’d only need one Google Analytics account if you own one company. If you’ve got multiple businesses to monitor, you’d need multiple GA accounts.

What Is Google Analytics Certificate?

If you want to kick start a career in digital marketing, you need to know about Google Analytics for website and how it works. Google offers certification to individuals to test their knowledge and ability to use the platform.

The certification is called Google Analytics Individual Qualification (GAIQ). This certification proves that you have passed Google’s assessments and have superior knowledge about using the platform.

There are several benefits to having a GAIQ certification:

 ● A plus on your resume. The GAIQ certification is a plus on your CV and makes your professional portfolio more compelling to recruiters and clients. It also allows you to stand out from the others who do not have the certification.

● Improves your skill set. The GAIQ certification shows you understand how Google data analytics works.

To get started, sign up on Google Skillshop and visit Analytics Academy to begin becoming certified. You need to read the course material on the platform to understand google analytics basics and advanced studies.

After studying, you can take the Google Analytics Individual Qualification from your Skillshop account. The exam is free and remains valid for a year. You must have 80% or higher correct answers to pass the exam. You can retake the exam in 7 days if you fail the exam.  

Google Analytics Reports

Google site analytics contains a truckload of different standard reports from your website activity. Some of these reports are divided into:

● Realtime

● Audience

● Acquisition

● Conversions

● Behavior

What’s more? You can create a custom report within the platform. Some of the most popular reports include:

● Content marketing report. It allows you to track your blog posts generating the most activity.

● SEO report. It will enable you to identify which web page or content generates the most traffic from organic search.

● eCommerce report. It allows you to understand the sales funnel from a lead to sales completion.

● PR report. It tracks your social media impressions from press releases, email marketing, or social media content.

● PPC campaigns. It allows you to track website copy, landing pages, or content that generates the most sales.

Other reports include channels, mobile performance, behavior flow, acquisition overview, site content, navigation summary, funnel analysis, top conversation paths, and many more.

Google Analytics Tools

Google Analytics reporting tools are essential in your website activity, analysis, and performance. With these tools, you’d fully control what happens within your website with real-time insights, metrics, and data.

Some of the SEO analytics reporting tools include:

● Google Tag Assistant.

● Google Analytics URL Builder

● Real-Time Reporting

● Google Analytics Table Booster

● Google Analytics Debugger

● Audience Location

● Events

● RegExr.

These SEO google analytics tools can be used to get the best out of the analytics platform.

Google Analytics Limitations

As much as Google Analytics is beneficial for businesses and webmasters, it does have its limitations. Some of them include:

● No roll-up reporting. It is a feature that allows you to see global-performance metrics for different geo-localized domains (.co.za, .co.uk, .com, .nz, .org, etc.) under one dashboard. The feature isn’t available on GA.

● No access to raw data. GA only reports aggregated data presented in summary. In essence, it may be difficult to run some sophisticated analysis.

● Restrictions on hits. GA placed a threshold of 10 million hits monthly. Hits, in this case, aren’t website visitors or sessions within your web pages but interactions such as screen view, page view, eCommerce transactions, and events. When the hits surpass 10 million, Google will not accurately track them.

● Zero compliance with EU laws. Google saves user data on cloud servers in the US. However, this violates the General Data Protection Regulation (GDPR) from the EU.

● Lack of customer care and support. While dedicated forums handle complaints, there’s limited customer support to take care of your needs.

What Is Metric in Google Analytics?

Web metrics google analytics are measurements of data and insights that show a website’s performance. Some of these metrics include:

● New users

● Users

● Revenue

● Average session duration

● Bounce rate

● Transactions

● Exit rates

● Conversion rates, etc.

These metrics are revealed in the google analytics dashboard after you’ve connected it to your website.

Analytics vs Metrics

People often mistake analytics for metrics or vice versa or use them interchangeably. But they’re distinct in their functionalities.

While metrics deal with gathering your data such as web visitors, total revenue, leads, etc., analytics simply analyzes the data for you to make informed decisions. While metrics are merely gathering data, analytics deals with trends and makes you understand customer behavior regarding your offerings.

Google Analytics Services

Discussing Google site analytics seems like a mouthful and is perceived as a complicated process. That’s why if you need help setting up GA for your website and taking advantage of its unique features, you need to hire professional google analytics services to take care of it.

These services can help you determine your goals and objectives, understand your existing data, and recommend solutions for your digital marketing campaigns.

Conclusion

Google Analytics SEO is an innovative platform for collecting your website and mobile app activity. Follow these steps highlighted in this google analytics guide above to get started.