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google-tag-manager
Categories search engine optimization

What Is Google Tag Manager?

Author admin Posted on

If you’re new to SEO, you probably do not know what is google tag manager. However, it is an important component in digital marketing; thus, it is recommended for your business.

Google tag manager (GTM) is a unique tag management system that allows webmasters to collect web analytics, measurement codes, and tags and deploy them directly to your mobile app or website. The tag manager helps you make quick decisions about your website or mobile app without modifying the code.

Before the use of google tag manager, webmasters may have to deal with the stress of editing an entire code because of a minor edit. Worst case scenario, you’d have to hire a web developer to change the code every time. The tag manager put all of that stress in the past.

We will discuss how google tag manager works and how you can incorporate it into your website and/or mobile app.

What is Google Tag?

Are you wondering what are Google tags? Google tag is a free management software from the search engine giant that allows webmasters and editors to install variations of codes to their website and mobile apps. These codes and tags include web analytics codes, google analytics event codes, remarketing tags, conversion scripts, google ads, and even custom codes like JavaScript.

People mistake Google Tag for Google Analytics. The fascinating aspect of the two software is that they’re both unique in implementation, and it is even recommended to use both of them for your website or mobile app.

What is google tag manager used for? It is used in launching several digital activities, including:

● Clicks

● Scrolls

● Downloads

● Videos

● Forms

Google tag manager also allows you to test the tags and codes to ensure they’re triggered (launched) when you load a page, click a button, or perform a task within the website or mobile app.

How Google Tag Manager Works

Ever wondered how google tag manager works? We are going to explore the technicalities right here. Google tag manager can be installed on your website and have its container tag. This gives you the freedom to plug different websites’ codes without rewriting codes for individual web pages.

You can use the software to monitor what’s going on on your website and mobile apps. Thus, instead of manually including different codes and tags, you can automatically use google tag manager to implement them on your site. What’s more? You can even implement codes for multiple web pages at the same time.

Once the manager is installed and connected to your website, an interface will pop up, allowing you to input snippets of codes and tags. After that is done, the interface will load the modifications on your website.

The webmaster, editor, or web developer can implement google tag triggers for what happens when a certain action is carried out within the website. We will explore that shortly.

Google Tag Triggers

One of the major components of Google tag manager is the triggers. Google tag triggers are special events that occur on a web page when an action is carried out. Initially named rules, triggers are meant to fire tags according to your directives.

All the information for the tags will be collected and stored in a web analytical software of your choosing. This is why using Google Analytics alongside Google tag manager will make a perfect fit for your web design and digital marketing.

Some of the triggers include:

Page Views

Page views trigger fire tags when web pages are loaded by browsers. There are different types of google tag manager page view triggers. They include:

● Consent Initialization. These triggers are designed to ensure consent is accepted by the user before firing any other triggers. Each web container has a Consent initialization – All Pages trigger by default. However, you can set it so that a user must consent to it before firing it.

● Initialization. This trigger is designed to fire all other corresponding triggers on a website, except the consent initialization trigger. Every web container has the Initialization – All Pages trigger by default.

● Page View. This triggers fires immediately after a web page is loaded.

● DOM Ready. This trigger is launched after the browser has loaded the web page into HTML and the Document Object Model is fully ready to be parsed.

● Window Loaded. This trigger fires after a web page has been fully loaded with images, web design, and scripts.

Clicks

Clicks triggers come alive and fire tags based on click conditions. Thus, when different web page sections are clicked on, the trigger fires the tag. Google Analytics track clicks on page views and makes information available when you check it.

You can set the trigger to fire when elements such as links, images, buttons, forms, etc., are clicked.

User Engagement

The user engagement trigger fires a tag when users fill and submit a form. However, you’d have to set all the variables to permit the trigger to fire the tag. Some variables include form classes, ID, target, element, URL, and text.

Other triggers in the Google tag manager include:

● Timer trigger

● JavaScript error trigger

● Custom event trigger

● YouTube video trigger

● Scroll depth trigger

● Element visibility trigger

All of these triggers need to be defined before going into action and collecting data for your web analytics.

Setting Up Google Tag Manager

Google tag manager for SEO can be set up for your website by following these simple steps.

● Go to Google Tag Manager and create and link it to your Google account.

● Create a web container for the website or mobile app. Web containers are code that will be installed directly on your website and contain all the tags you want to implement.

● Copy the code shown and paste it into your website pages. The code allows Google to seamlessly communicate with your website and verify the website ownership.

● After the web container has been installed, click on the Chrome Tag Manager on your website. It will open a tag manager screen for you to add a new tag.

● Click on Tag Settings > Universal Analytics and select the trigger for the tag.

● Activate the trigger or click the ‘+’ sign to create a new tag trigger.

● Submit it, and you’re good to go.

You can check out this instructional video to see how:

<iframe width=”200″ height=”114″ src=”https://www.youtube.com/embed/4AqanTBA9X4″ title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

Google Tag Manager To Improve SEO Results

Google tag manager isn’t just a management software for implementing actions on a website or mobile app. It can also improve your SEO results and rank your website higher on search engine results pages (SERPs).

One of the uniqueness of GTM is that it allows you to add tags and triggers to improve your local and national SEO. With GTM, you can add <head> and <body> tags to your website – which are key in monitoring your SEO. Other parameters you can monitor your SEO performance includes:

● Scroll depth triggers. You can tell how many people scroll to read an article or landing page. This gives you an idea of how engaging the content is.

● Video view triggers. You can track how many people watch your videos with their respective watch times with video view triggers. With this information, you can improve the on-page optimization of your website.

● Button click triggers. You can monitor how many persons click your CTA links or fill out forms on your website. It gives you an idea of how satisfied a user is with your content.

All of these triggers including google tag manager google search console are crucial to improving your SEO.

Google Tag Manager VS Google Analytics

Contrary to what some people think, Google tag manager and Google Analytics do not perform the same action. In fact, their usage is distinct in that they complement each other.

Google tag manager is a management software that allows you to launch and test tags, codes, and other data on your website and/or mobile app. On the other hand, Google Analytics is an analytical tool that examines your website and app presence.

Thus, while you can launch codes with google tag manager, you can properly analyze them on Google Analytics. You can set your triggers to automatically release data to Google Analytics for you to track accordingly.

Hence, both tools are very helpful in ensuring you achieve a wholesome digital marketing experience.

google-tag-manager-vs-google-analytics

Should You Use Google Tag Manager?

Google Tag Manager allows you to launch code and tags to implement on your web pages without changing the entire code of the pages. It also helps improve your local and national SEO and ensures your web pages rank higher on SERPs via on-page optimization.

You can monitor and track several data from Google Analytics when you use Google tag manager for your website.

So, yes, you should use the software for your website.

Conclusion

Google tag manager is an innovative management tool that every webmaster needs. Thankfully, we have explored google tag manager overview, and you can go on and enjoy its unique benefits.

Google Reviews
Categories search engine optimization

What Is A Google Review?

Author admin Posted on

Competition amongst businesses today is not only rife but stiff. Every day, brands embark on different digital marketing strategies to stand out. One of the areas that remained untapped is Google reviews.

It is a special service that allows customers to write unpaid reviews about a business or place they’ve visited for others to read. It’s a unique service that allows customers and clients to publicly share their experiences when they pay to visit a business or pay for a product or service online. These are typical examples of Google reviews.

Google Reviews is integrated into Google Maps and Google My Business platforms. Thus, if your brand doesn’t have a Google My Business page, you can’t get google reviews.

This article covers all you need to know about Google reviews for business and how to set them up.

Reasons Why Google Reviews Matter

If you have ever asked, “Do google reviews matter?” the answer is a resounding yes. We are going to explore why it does below:

1. It Boosts Local search engine optimization

One of the best ways to boost your local SEO is through google reviews. Search engines like Google always give users the best answers to their search queries.

While your on-page optimization is relevant in ranking higher in SERPs, google also considers what people are saying about your brand. These reviews help Google put those brands with excellent reviews before potential customers.

If you ignore the relevance of this, it will cost you the opportunity of expanding your local SEO. People who search google reviews by keywords can find and see reviews made by others.

2. It Increases Brand Credibility and Trust

According to research, 70% of people trust online reviews more than brand ads before patronizing said brand. Thus, google my business reviews helps improve your brand credibility and boost loyalty.

Google is a trusted search engine, and people are willing to extend that trust to their reviews. Trust and credibility are essential to generating more leads and sales.

3. Influences Buying Decisions

Most internet users are skeptical about buying stuff online. Google reviews can be that convincing nudge to make up their decisions about buying a product online. From the experiences of others who have used the same product or service, they’d get all the validation to patronize that brand.

How Do Google Reviews Work?

From what we’ve explored, you can see that Google reviews are crucial to digital marketing. If you ever wondered how to set up google reviews for my business, here’s how:

● Create a Google My Business Page. If you don’t have a Google My Business page, you need to create one and optimize it. You should input the following details on your GMB page: business name, contact numbers, address, URL, photos, and FAQs. Once it is approved, it will go live during SERPs.

● Send a link for your customers to review. After creating the GMB page, click the ‘Get More Reviews’ and copy the link. Send the link to your customers and ask them to leave a review for your business. You can also ask your customers to search your brand name and leave reviews.

Write Google Review

Apart from get google reviews from your customers, you can also write a review after visiting or purchasing products from a brand. Your reviews on such pages can help the business improve its visibility, make more sales, and help prospective customers make informed decisions.

After searching for a local business and looking it up on the Google My Business, you can scroll down to the Write A Review panel. You can set a rating and leave a review.

Edit Google Review

You can also edit a google my business review after posting it publicly. You can edit a review for several reasons. Your reviews could be posted in error, and you might need to correct a few things.

Maybe you’ve had a mixed experience with a brand and might need to update your new experiences, then an edited review might come in handy. Simply locate the review you made earlier and click edit to edit and publish it.

Delete Google Review

Businesses looking to outshine others may deploy fake and negative reviews on your Google My Business page. These reviews may damage your reputation if you’re not careful handling them.

If the review is negative and you know the customer, you can go under it to appreciate them for their response and promise to give them excellent customer service the next time they pay a visit.

If you suspect a review, you can flag it as fake, promoting a competitor, or inappropriate. It will be investigated and removed by Google. You can also report the negative review to Google Small Business Support, who will decide to remove it.

How To Improve Google Reviews

There are several methods on how to improve google reviews for business. Some of these methods include:

● Ask your customer for feedback after the purchase. During employee meetings, train your staff to ask happy customers to leave a rating on the GMB page.

● Include a link to a GMB page in the receipts. Another creative tactic is to include a link to your GMB page for customers to leave a review. You can also include a QR code for customers to scan directly on their devices, which will lead them to the review panel.

● Showcase your ratings on your website. If you’ve got a lot of positive reviews on your GMB page, you can display it on your website to grab your prospective and new customers.

● Offer a discount to your customers if they leave a review. Everyone loves a discount, including your customers. You can offer them a discount on their next purchase if they leave a review. They’d happily accept it.

These google review tips will improve your ratings and reviews in no time.

GMB Page Reviews

Set Up Google Reviews For My Business

Setting up a google review for businesses is quite easy. Follow these simple steps on how to set up google reviews for my business:

Using A Computer

● Sign into your Business Profile Manager and select the profile for your business.

● Locate the Home button and click on it.

● Click the ‘Get more reviews’ and copy the unique URL.

● You can share that link with your customers to drop a review.

Using A Smartphone

● Download the Google My Business app available on Android and iOS devices.

● Select the profile for your brand

● Proceed to Customers > Reviews

● Copy the URL to share with your customers.

How To Embed Google Review On Website

In one of our suggestions on how to improve google reviews, we talked about displaying them on your website. But how do you embed google reviews on google?

● Create an account with an embed creator. Some of them include Tagembed, Embedsocial, Taggbox, etc.

● Navigate their accounts to add your Google My Business URL and wait for the widgets to be created.

● Copy the widget code and paste it into the website HTML code and run it. It will appear on the web design.

Google My Business Reviews Guidelines

Google reviews are regulated by the search engine. It has released a google my business reviews for all brands and customers to follow. Some of the general rules include:

● Reviews should be free from restricted or prohibited content

● Fake, spam and illegal reviews will be removed

● Sexually explicit, offensive, and dangerous reviews will be removed when flagged.

● Off-topic, repetitive, and gibberish reviews will be removed.

You can check the comprehensive Google My Business Review Guidelines for more information.

Google Reviews Tips

To stand out and thrive beyond your competition, you need to practice the following digital marketing via google reviews tips.

● Ask your customers at your physical premises for a review after item purchase

● Send your customers a follow-up email with a link to review your brand directly.

● Add a review link on your website to direct users to your GMB page.

● Respond respectfully to bad reviews from your customers.

● Report fake, offensive, or inappropriate reviews to google for removal.

● Include a QR code on your payslips.

These google review tips will improve your web analytics and make your rank higher in SERPs.

Conclusion

Google reviews is a fascinating digital marketing strategy to get your business in front of your customers and generate more sales and social clout. Try out the best practices as explored in the article for great results.

ppc explained
Categories search engine optimization

PPC Explained

Author admin Posted on

PPC is not a strange world for webmasters concerned about digital marketing. Small businesses have deployed some form of PPC in their online advertising and campaigns. However, understanding how it works is crucial to successful and seamless marketing campaigns. 

Pay per click can be an interesting way to reach new customers and drive more traffic to your website, resulting in more sales, subscriptions, and an improved bottom line. At face value, pay per click advertising is more effective compared to organic SEO.

This complete guide will explore all you need to know about the PPC SEO definition and how it can benefit your brand. Read more to find out. 

What Does PPC Mean?

PPC (pay-per-click) is a digital marketing strategy where webmasters or SEM specialists pay for ads on search engines on Google. PPC meaning aims to rank on search engine results pages (SERPs) when people search for specific keywords. You only get to pay a fee when people click on the URL to your web pages.

It typically looks like this: 

Webmasters have used PPC to place these products when users click on ‘best hiking sneakers for men’. The major aim of PPC campaigns is to generate leads and increase sales and brand presence online.

When people need a product or service, search engines are the first place they go to find answers. Thus, brands must take advantage of PPC to plug their services in front of users with precision. 

According to pay per click statistics, Google reportedly makes $162 billion yearly from its ads platform.

What Is Pay-Per-Click Advertising?

Pay-per-click advertising is the umbrella name for the different forms of PPC available across other platforms. Have you ever searched for something on Google, only to see it again on Facebook or Instagram? That’s PPC at work. 

Some of the common formats of pay per click services include: 

  1. Search Advertising

These PPC digital marketing ads are the most common. You can find them at the top or right corners of search engines like Google and Bing. These ads are shown to users who search for specific keywords.

  1. Display Advertising

Display advertising is ads that appear on various websites targeted to attract a specific audience. These ads are usually in images, texts, banners, or short clips. These ads aren’t as effective as search advertising. But they are quite useful for building a brand presence online. 

  1. Social Media Advertising

Pay per click services also extend to social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, to your potential customers. Social media advertising has higher click-through rates directed to your web pages. 

You can use this form of marketing to generate more leads while promoting your online presence from your social media pages. PPC campaigns of this nature specifically target people of different demographics and interests. You can decide to send your audience to your landing pages, fill out online forms, or reveal content you want them to see.

But it has to be done right. You need to use the proper visuals and social media copy to attract your audience and get them to click on it. 

  1. Retargeting PPC Advertising

Retargeting PPC advertising uses browser cookies to reveal specific ads to users based on their online behavior. 

Let’s say you pore through an e-commerce website that sells fishing nets and fail to checkout. Sometime later, you could be on another website and see ads on fishing nets that will redirect you to the website you visited earlier. 

Retargeting or remarketing ads aim to entice you to complete a sale. It can also be incorporated into display advertising, email marketing, search ads, and social media campaigns. 

  1. Price Comparison Website Advertising

Price comparison website advertising gathers prices of similar goods from different webmasters. When users click on these links, it redirects them to the merchants, and they can buy their products and services instantly. 

Price comparison website advertising allows merchants to reach their customers and make more sales. 

  1. Affiliate Marketing

 Affiliate marketing is yet another form of pay per click management option where a performance-based payment model is utilized. In this setup, different products of different brands are reviewed with a link to buy those products. When users click on such links, the merchant pays a fee. 

Other ads include Google shopping ads, in-stream ads, Amazon PPC ads, and email marketing ads. 

These types of paid search campaigns give your website and brand more visibility. 

How Does Pay-Per-Click Work?

Pay per click advertising works differently compared to organic search. If you want people to locate your products and service when searching specific keywords, you need to take the following steps. 

  • Set your brand parameters. You need to decide who you want to target and other metrics such as leads, sales, traffic, subscriptions, and brand awareness. 
  • Decide the type of PPC campaign. You can choose to deploy one or more of the PPC mentioned above campaigns for your website.
  • Perform keyword research. You need to decide the keywords you want to promote your business when people search for it. The best way to choose keywords for PPC is to use keyword research tools. These tools include Ahrefs, Ubersuggest, SEMrush, Google Keyword Planner, SECockpit, Moz, KWFinder, and KeywordTool. 
  • Bid for the keywords. Many brands battle to rank higher in SERPs when they use PPC for specific keywords. Thus, you’d need to bid for the keywords. Some factors affect your PPC costs. These factors include the quality of your ads, landing pages, and keywords. 

After these steps have been established, your ads will appear on specific platforms. 

Benefits of PPC Advertising

There are several benefits of PPC advertising for digital marketing. These benefits include:

  • Quicker to set up. PPC is quicker to set up compared to organic searches. 
  • Receive clicks immediately. Once it meets all requirements and is live, your ads will begin to show up on those platforms, and you can start generating leads. 
  • It is measurable. You can easily track the conversions of leads with PPC advertising. You can monitor your ROI for specific keywords and ad groups. With this insight, you can redefine your digital marketing strategy. 
  • Flexibility. There are several PPC campaigns available to choose from. All you need to do is select the suitable ones for your overall brand objectives. 
  • More control. PPC advertising puts you in the driver’s seat, as you control which ads to run and how much to spend. 

These benefits of PPC marketing makes it suitable for immediate results. 

PPC vs SEO

It is totally natural to compare the differences between PPC and SEO campaigns. We use a tabular format to explore them below.

PPC CampaignsSEO Campaign
During SERPs, PPC ads appear at the top of the page.SEO and organic search appear in the middle of the page.
Easier to set up.Takes some time to set up
You can start receiving clicks and leads almost immediatelyTakes some time to start receiving and generating leads.
It is not freeIt is free and organic
Use Google Ads to rank higher in SERPsMake use of on-page SEO optimization
PPC ends when the budget has been exhausted.It is long lasting.

PPC and SEO campaigns aren’t competing against each other. Implementing any of them lies on your brand objectives and budget. 

ppc vs seo

Best Way to Choose Keywords for PPC

For PPC campaigns to be effective, you must choose the right keywords to explore. Try out the following steps. 

  • Explore your search terms as discussed in previous sections
  • Consider the relevance of your keywords
  • Choose long-tail keywords
  • Aim for keywords with low competition. 
  • Use keyword research tools to aid you in your PPC digital marketing.

These are foolproof ways to choose keywords for your pay per click services. 

What Is the Best PPC Platform?

There are several PPC platforms available for your campaigns. However, not all of them are effective. Below are the best and most efficient PPC platforms: 

You can run your ads on any of these platforms and have a successful campaign.

How to Run a Successful PPC Campaign

For your PPC campaigns to succeed, you need to deploy the following steps. 

  • Optimize your website by writing clear copies, engaging headlines, excellent web design, call-to-action, and seamless checkout. 
  • Choose a PPC campaign. 
  • Set a budget for the campaign. 
  • Choose your keywords.
  • Write an interesting ad. 
  • Test and monitor your web analytics for performance. 

PPC isn’t difficult as people make it out to be. You need to understand how it works from what we’ve explored so far.

Pay-Per-Click Services

There are several marketing brands involved in Pay per click services. You can search and hire a specialist to handle your PPC campaigns. You can also ask your friends to recommend one to work with. 

Conclusion

PPC is an excellent digital marketing campaign if you know just what to do. We believe if you follow these simple strategies, you can set up a PPC campaign and start receiving great results. 

organic-keywords-vs-ppc
Categories search engine optimization

Organic Keywords vs PPC

Author admin Posted on

Digital marketing comes in different folds. And as businesses and individuals battle to rank better on search engine result pages (SERPs), you must consider your options carefully. New businesses struggle with SERPs and knowing which SEO campaign to deploy is essential.

Sometimes, you might ask yourself, “organic keywords vs paid keywords: which is better?” There’s no straightforward answer to that. The solution is subjected to your specific budget, objectives, and knowledge of the marketplace. 

As distinct as they appear, organic search vs paid search are vital aspects of digital marketing and even web design. This article will explore their differences and benefits in detail and how to integrate them for your web analytics. 

What Does Organic Keywords Mean?

Organic keywords are keywords used to pull visitors to your website with the simple aid of search engine optimization (SEO). They are a sharp contrast to pay-per-click (PPC) keywords where you’d have to deploy paid search campaigns to rank on SERPs. 

To rank higher on organic searches, you need to optimize your entire web page for organic keywords. Why? These keywords are specifically what people are searching for, and if Google finds your web pages valuable, it will rank them above others on SERPs. According to research, Google processes more than 3.5 billion searches daily. 

Thus, if there’s no on-page keyword optimization on your web pages, it will be difficult ranking for those pages when people search them. You need to understand the nitty-gritty of organic keyword research to rank better during organic searches.

How To Do Organic Keywords Research

Organic keyword research is really easy to implement if you know what to do. There are different steps to take in carrying out this research. They include: 

  1. Make a List of Topics Related to Your Business

The first step towards ranking your web pages on SERPs based on organic search is to curate a list of topics related to your business or website. 

You can create up to 10 topic lists relevant to your website. This will make the foundation for more specific organic keywords added to your arsenal. You need to think about the topics people might search for that lead them to your website and jot them down. 

  1. Fill Those Topics With Keywords

Now that you’ve got a handful of topics to infuse into your web pages, you need to identify some keywords that will fit into those topics. It could include keyword phrases that you think your targeted audience will be searching for. 

For instance, if a topic you’d like to build on is ‘Organic SEO for Small Businesses,’ related keywords for that topic will include: 

  • What is Organic SEO
  • Benefits of Organic SEO
  • Digital marketing
  • Organic SEO tools

That’s not to say these are only the keywords you will use. It only helps to give you a structure for your on-page optimization. In recent times, Google has been encrypting keywords. So, you might consider some of the keywords your website is already ranking for. 

You can check it on Google Analytics or HubSpot’s Traffic Analytics Tool and note the keywords are redirecting people to your web pages.

  1. Consider User Intent

The next step in how to increase organic keywords is to identify user intent when searching these keywords in their browser. When people search for content online, they want to see results – regardless of the search keywords used. 

Thus, Google will curate content that addresses their query rather than feeds them with websites loaded with those keywords. The reason is that keywords can have several meanings on a surface level. 

One of the best ways to establish user intent is to enter the intended keywords on google and see the kind of results that show up. Ensure that the results google is showing are related to your website content before you commit to it. 

  1. Take a Look at Related Search Items

Another way you can be creative in generating organic keywords is by looking at the related searches when you search content on google. 

Take a look at the ‘People also ask’ and ‘Related searches’ sections for this ‘what is cryptocurrency?’

Take advantage of these other keywords and incorporate more topics into your website.

  1. Take Advantage of Keyword Research Tools

You can also build your research by utilizing an organic keyword research tool. These SEO tools can provide more ideal keywords that you can use along with the generated keywords for your web pages.

Here is a typical example of an organic keyword checker on ‘horseback riding’.

Some of the organic keyword research tools include: 

These tools will help you with supplementary keywords you can incorporate into your web pages and domain. You can use SEMrush Organic Research Tool to get insights on the keywords your competitors are ranking for. 

What is PPC?

PPC (pay-per-click) is a digital marketing process where webmasters run ads on Google Ads and pay a fee when their ads are clicked. Webmasters use PPC marketing to rank their websites on SERP and drive traffic, leads, and sales from their target audience.

PPC can help place your website before your prospective audience – which organic searches do not permit.

Paid Marketing

Paid marketing is a form of PPC, where brands target the audience based on their interests and previous interactions. Paid marketing goes beyond placing brands on to the top of SERPs. It extends to social media platforms and sponsored guest posts. 

Have you ever visited Facebook or Instagram to find ads for products you were searching for? That’s paid marketing at work. The catch is you only pay when someone clicks on those ads. So, if you set a maximum budget of $200, the ad will continue to run until it has been exhausted.

Difference Between Organic Search And Paid Search

At this point, you’d want to know the difference between organic search and paid search before deciding on which strategy to deploy. Both are great for SEO marketing, but it’s essential to know the difference. Below is the difference between PPC vs SEO.

  • Intent. Organic search uses keywords to attract traffic to your website with the aid of search engine optimization (SEO). On the other hand, paid search uses Google Ads to rank your website for specific keywords on SERPs. 
  • Position. Organic search usually shows up in the middle of the SERPs, while paid search shows up at the top of the search results pages. 
  • Timeframe. Organic search takes some time to work, as you’d work on on-page optimization. With paid search, you can start receiving clicks almost immediately.
  • Tracking ROI. With Paid search, you can generate leads as soon as possible. It takes a while to start generating leads from organic searches. 
  • Relevance. Organic search is lasting with regular tweaks. Paid search ends as soon as the money budgeted is exhausted. 

Organic vs Paid Search

We will use a tabular form to explore organic marketing vs paid marketing.

Organic SearchPaid Search
Appears in the middle of SERPsAppears at the top of SERPs
Gets moderate clicksGets more clicks
Make use of on-page optimization to rank in SERPsMake use of Google Ads
Take a long time to rank higher on SERPsRanking is based on the amount budget for each campaign
It is long lastingIt will stop as soon as the budget for PPC ends.
It is freeIt is paid for.
Slower to executeFaster to execute

Benefits of Organic Search

There are several benefits to organic search. Some of them include: 

  • Cost. Organic search costs are free to implement if you want to do it yourself. Most webmasters would resort to hiring an SEO specialist to help with their digital marketing. 
  • Credibility. Organic search boosts your brand credibility as you continue to rank higher on SERPs. 
  • Improve your online presence. Organic search can help improve your online presence – as more people are directed to your web pages. 
  • Sustainable. Organic search is more sustainable than PPC. You need to improve your keyword optimization for your site to appear higher on SERPs. 
  • Regular visitors. You amass regular and engaged website visitors with organic search. 
  • Brand building. Organic search is an excellent marketing strategy to build and expand your brand. 

Benefits of Paid Search 

Paid search also has its own benefits. They include:

  • Faster Execution. Paid search is more immediate to execute compared to organic searches.
  • More flexibility. Paid search comes with more flexibility. You can tweak your ad campaign for the ad copy, keywords, landing page, and ad extensions. 
  • Cost-effective. You only get to pay when someone clicks on the ad on SERPs with paid search. 
  • Measurable. With the web analytics on Google Ads, you can measure each campaign’s success. 

Organic Search vs Paid Search: Which Is Better?

Between organic marketing vs paid marketing, there is no one better. You can choose anyone to deploy based on your interests, needs, and objectives. 

For sustainability, you should opt for an organic search. However, for instant results, you should totally go for paid search. You can use paid marketing and search knowledge to work towards your on-page optimization for organic search. 

So, both of them are relevant. 

Conclusion

Organic and paid searches are an essential aspect of digital marketing. Thankfully, you know everything about them and how to implement them in your marketing campaign.

Categories search engine optimization

How To Use Google Search Console Page Speed

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One of the greatest joys of a webmaster is to see their site up and running. But it doesn’t end there. As a webmaster, you need to ensure that your web pages rank higher in search engine result pages (SERPs) and gain other important insights about your website and your audience. 

Google Search Console (GSC) is an innovative platform where webmasters can track how Google views their website. With the information, data, and insights shown on the platform, you can optimize your website for organic results. 

Formerly called Google Webmaster Tools, GSC can reveal your mobile site compatibility and performance, search results, traffic queries, pages with the most traffic, page speed, etc. 

This article explores all you need to know about Google search console page speed and how to implement it on your website. 

How To Use Google Search Console Page Speed

To ensure that you can monitor your page speed in Google Analytics, you need to register on the free platform and get access to its features. Follow the steps below on how to do so: 

  1. Login Into Your Gmail Account

Google search console speed platforms only work for users with a registered Gmail account. Log into your Gmail account and sign up for the Google Search Console if you’ve got one. Take advantage of the information on the page. 

Google has also curated a guide for different experience levels in using the platform. You should also check it out before you proceed. 

  1. Verify Your Domain

To track the Google webmaster speed test on your site, you must prove that the site belongs to you. 

You need to input your domain name, and you will receive a verification code. You will input the code into the DNS configuration of your domain name provider. 

  1. Account Management

After verifying the website, you will get unrestricted access to your website’s metrics seamlessly. You will also get notified by email if there’s an indexing error, attempted hacking, decreased clicks, etc. 

Even if you change your domain name, you don’t need to create another account. The platform has a feature where you can input the new address. 

What Does Google Search Console Do?

Before the console came out, people had asked, “How do I check my website performance google?” and the answer has come. 

Google Search Console has many impressive features that will benefit you and your website. Some of these features include: 

  • Improve your performance on search results. The platform provides you with tools and reports that will help measure the site’s traffic from search, fix performance issues, and increase your ranking. 
  • Optimize your content with search analytics. The console can also provide insights into the queries that direct users to your website. Other metrics include clicks, impressions, and your rank position on SERPs. 
  • Understand how Google sees your web pages. The URL inspection tool on the console offers you details such as indexing, search crawling, appearance, traffic, and other details about your web pages. 
  • Ensure your site is mobile-friendly. The platform can also test your website’s UI/UX concerning smartphones. 
  • Improve your AMP. With innovative tools and reports, the console can also track and monitor your accelerated mobile pages (AMP). 

These features are vital to measure site speed Google for your website. 

What Is Google Page Speed?

Google Page Speed (or PageSpeed) Insights is a unique tool from Google that examines the speed to load a web page on PC and mobile phones. 

With the insights from the page, you will be able to get detailed reports on: 

  • Time to above-the-fold load. This is known as the amount of time a page reveals content above the fold after visitors click a new page. 
  • Time to load the full page. This is the amount of time for a browser to load a page after making a request. 

Google Page Speed curates data from Chrome User Experience Report (CrUX) and integrated audit tool Lighthouse, allowing you to see how fast your page loads when users click on it.

You can alternate between desktop and mobile scores on the platform. The Page Speed is rated between 0 to 100. However, it is divided into 3 folds: 

  • 0 – 49 is Slow
  • 50 – 89 is Moderate
  • 90 – 100 is Fast

Why Google Page Speed Is Important

The page speed in Google Analytics is essential for your website and web pages for the following reasons: 

  • Discover how fast your page loads. From the CrUX data, the google webmaster speed test can reveal evaluations such as largest contentful paint (LCP), cumulative layout shift (CLS), first contentful paint (FCP), and first input delay (FID). 
  • Find out how to optimize your web page. The page can also reveal how your page URL performs according to their best performance guidelines. 
  • Get site recommendations. Google will also provide recommendations for you to improve your website. 
  • Reveal diagnosis. While the information in this section has no direct influence on the score, it provides possible areas for optimization. 

These benefits make Google Page Speed a vital aspect in tracking your website performance. 

How To Improve Google Page Speed

There’s always room for improvement when you check your Google website speed. If you notice any issues with the speed test, you should implement the following: 

  • Avoid post-click landing page redirects. One of the issues that slow down speed is redirects when users visit a landing page. The reason isn’t far-fetched. Some web designers and developers make mistakes creating different landing pages for different devices. When users get redirected, the new page takes several seconds to completely load, significantly lowering website speed. You need to optimize your website for all devices instead of redirecting users to different homepages. 
  • Enable compression. You want users to be impressed when they land on your web page. However, this takes a long time to display high quality designs, graphics, and peripherals that might slow downloading time. You should work towards compressing your web pages to load quickly when users click on them. 
  • Remove unnecessary HTML, CSS, and JavaScript. Check your web pages and remove unnecessary designs and codes that might affect the page speed. Some HTML, CSS, and JavaScript codes on your web pages may be redundant. You can deploy tools like HMTL minifier to minimize HTML, csso and CSSNano to reduce CSS, and Closure Complier and UglifyJS2 to minimize JavaScript.
  • Speed up your server response time. You need to consider speeding up your server response time – the time taken for your web server to load content. Some of the factors that can slow it down include memory starvation, libraries, slow routing, frameworks, resource CPU starvation, and database queries. 
  • Optimize images. Images of high quality tend to increase the loading time of web pages. You should optimize your image for Google website speed. 

All of these recommendations will increase your site speed google effectively. 

How To Check Google Page Speed

If you want to check and test website speed google, try the following tips: 

It’s pretty straightforward, and you can implement it within minutes. 

Google Search Console Speed Test

Google Search Console Speed Test aims to test how fast a page loads when Google or a visitor clicks on the site. It is important that a page responds and loads quickly when a user clicks, as it will aid in lead generation and excellent UX. 

You can check your competition’s website and see how it performs and work towards improving your website.

Conclusion

Google search console page speed is essential today. You can’t afford to lose visitors to your rivals due to slow loading speed. Thankfully, we’ve covered everything you need to know about Google search console page speed, and you can go about implementing it for your website.

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