What is keyword stuffing
Categories search engine optimization

What is Keyword Stuffing?

Outranking other websites during an organic search is one of the digital marketing objectives of most website admins. The rationale is that as more users see your website on SERPs, you can generate potential leads and boost business conversions.

This has led much digital marketing in the past (and even now) to deploy outdated and terrible SEO tactics. One such tactic is keyword stuffing.

It is the process of overstuffing a web page for a particular keyword(s) to rank higher for such keywords during an organic search. It is a manipulative tactic to trick search engines. However, it has now become outdated and redundant.

They are found on the meta tags, page lists, and additional keywords to sprinkle around the page. Filling your web pages with such keywords will create a poor user experience for visitors looking to find valuable content.

It is also a black hat SEO strategy, meaning search engines can flag and penalize your website. While it might’ve been an honest mistake, you should take steps to ensure it doesn’t happen again.

This guide will explore everything you need to know about keyword stuffing and how to avoid it.

Examples of Keyword Stuffing

Spam stuffing is a terrible SEO strategy that should be avoided. This is how it looks on a website. The keyword used is “Lego toy”

Lego toy is an exciting gift you can present to your children. A Lego toy is a beautiful and stylish toy, so buy a Lego toy today. With beautiful Lego toy, your kids can have fun with those Lego toys. Their afternoons and evenings will be spent having fun with these Lego toys. So, grab a Lego toy for your kids today.

The paragraph above comes with a lot of problems:

● Keyword density. The passage shows that ‘Lego toy’ appeared seven times in a paragraph with 63 words. Search engines see this as unacceptable. It would surely earn your website a penalty.

● Audience targeting. Look at the passage critically. You will see that it is not published for people to read. It was meant to trick search engines into ranking the web page for those keywords. Any person that reads this will not bother going through the entire content.

● Content intent. When you read that passage, you get zero sense of purpose. The entire paragraph is just a placeholder for “Lego toys”.

You need to write your content with your target audience in mind. Editing and proofreading your content enables you to spot and correct keyword stuffing.

Does Keyword Stuffing Helps Rank Your Page?

Targeted keywords are a ranking factor on Google and Bing. However, people began to abuse that opportunity by stuffing their websites with the same keyword.

Search engines realized that users were no longer receiving valuable content, as website admins focused more on irrelevant keywords all over their web pages. Google released the Florida update, which targeted spammy links, reducing the impact.

But the problem still persisted. So, the search engine released the Panda update, which demoted sites with spam stuffing in SERPs. Soon after, the Hummingbird update followed, changing how results are displayed on SERPs.

Google has always frowned at keyword stuffing. So, no, stuffing your page will not help rank your page.

Is Keyword Stuffing Good for SEO?

Keyword stuffing goes against the best SEO practices for websites. It is an outdated and terrible technique for optimizing web pages.

Google released Quality Guidelines warning website admins not to embark on the practice. It doesn’t only result in a poor user experience but will affect your ranking position on SERPs.

User experience is a ranking factor for SEO. If people cannot relate to your article, they will leave. This increases your bounce rates which is a bad SEO signal.

Why Should You Avoid Keyword Stuffing?

From what you’ve read, keyword stuffing is bad for business. But why should you avoid it entirely?

● Drives away your visitors. When visitors land on your website, they want to see content relevant to their search intent. With spammy keywords all over the place, they will leave and never recommend your website to anyone.

● Your content will appear repetitive. Stuffing your articles and web content with the same keywords will make your content repetitive and robotic. People will not spend much time on your website if it feels that way.

● Your domain authority will be affected. When your content has spam, it demotes your brand as an authority. Your website will not earn backlinks from other websites if it is filled with repeated words.

● Search engines will penalize your site. Search engines will demote your website in their result pages when it looks spammy. This means your website will not be visible to anyone from an organic search. Thus, you will miss out on visibility and generating leads.

How to Avoid Keyword Stuffing

Do you want to avoid spam stuffing your website? Follow these simple tips:

● Have a primary keyword. You know what your website offers. So, have an assigned primary keyword with other related search terms.

● Maintain a great keyword density. This is the number of times a certain keyword appears on a web page. You should keep it moderate for the best results.

● Create longer content. The longer the content, the more space to spread out the target keyword. However, the content should also be relevant.

● Add the target keywords to the page element. The target keywords should be on your web page elements such as meta title, meta description, headings, and subheadings. Be careful not to overstuff it everywhere.

Does Google Penalize for Keyword Stuffing?

Google strictly warns against irrelevant keywords for websites. They will penalize your website by demoting its position on SERPs. This means you won’t anymore if you are enjoying massive traffic from organic searches.

It is essential to avoid it entirely, so your website won’t suffer from such a fate.

How to Do Proper Keyword Optimization

keyword optimization

The success of your digital marketing campaigns lies in the keywords you optimize for SEO. So, how do you conduct proper keyword optimization for your website?

● Conduct keyword research.

● Look at the keywords your competitors are using.

● Avoid keyword stuffing.

● Create content that matches the search intent of your visitors.

● Audit your meta tags.

How Many Keywords Is Good for SEO?

Keyword

After deciding which web page to optimize, you need to determine how many keywords will suit its SEO performance.

Your content should have two or three primary keywords to target for the website. If they’re more than that, placing such keywords into your meta tags will be difficult.

Having fewer primary keywords will make it easier for Google bots to rank it during an organic search.

Abstrax Web Can Do SEO Right for Your Business

Avoiding keyword stuffing is essential for your website performance for organic SEO. You need to contact a professional if you don’t know how to customize your web content without overstuffing it.

Abstrax Web is a leading digital marketing firm that will help generate more visibility, traffic, leads, and conversions for your website. Our services are specially tailored to your individual needs. They include website design and development, content marketing, mobile usability, website wireframing, and many more.

Reach out to us to see how we can help your brand.

What is Search Intent?
Categories search engine optimization

What is Search Intent?

People search the internet for content for different reasons. Thus, it is safe to conclude that while some search queries might be similar, the user intent behind that query might be distinct. Every website wants to outrank others during an organic search, to generate more leads and fulfill brand objectives.

The key to achieving that is taking the search intent of your visitors into consideration. When a customer intent is not considered in the grand scheme of your marketing, it will not yield positive results. So, what is it in the first place?

Search intent (or user intent) is the reason behind a search query. It is also regarded as the motivating factor behind a search. Why did the person pick up their phone to conduct a search? What are they hoping to find? What do they want to do with the information? More so, will the results displayed satisfy their curiosity? The intent of a website query is to find information.

Google algorithms such as Hummingbird and RankBrain consider each customer search and display results that are suitable to their query. Understanding how search intent plays into your SEO campaigns is essential.

This article breaks it down, showing you how you can use commercial intent to your advantage.

Why is Search Intent Important to SEO?

Search intent is the core reason people use search engines on their devices to look up information. Anyone with a pressing design to know something will always utilize search engines like Google and Bing to look for answers.

Initially, digital marketers and website admins only optimized their web pages with keywords, disregarding the quality of the content. However, search engines have evolved, leaning toward user intent and experience and providing the best results.

Thus, it is not only essential to optimize your web pages using targeted keywords. You must also provide valuable information to match those optimized keywords.

Why is user intention important to SEO?

You Position Your Website As An Authority

Providing visitors with information that matches their query helps establish your website as an authority in your niche. It tells your audience that you know your onions and can provide relevant answers to questions they have about something.

Establishing your website as an authority means more people will visit your pages. More so, you will be better ranked during an organic search.

Increase Brand Awareness

When people search for content and see your website on SERPs, it’s an opportunity for them to learn about your business. Your website can only appear on SERPs when your content matches user intent.

Conversely, people will spend more time on your website if your content is engaging. By doing so, they learn about what you provide and boost your conversions. They will be more likely to recommend your website to someone as it satisfies their needs.

You won’t have to worry about your competitors when your website provides relevant information to search intent.

Fulfill User Needs

Another reason why search intent is essential is that it fulfills the needs of your visitors. Let’s say someone wanted to search for “How to take care of pets”. If you have an online pet retail store, you can create content that answers that user query.

However, if your content mainly focuses on the items in your retail store, it doesn’t match the user’s search intent. The user intends to discover tips to take care of their pets and not products for their pets.

When you provide content matching a keyword intent, they will value your website and subconsciously be interested in your offer.

Generate Direct Leads

When people land on your website pages and see the answer to their query, there’d be less need to visit another website. They will continue to remain and engage with your content.

This increases their time spent on your website, which is a great signal to Google. The more time people spend on your website, the greater your chances of ranking higher during an organic search.

Understanding customer intent generates more leads for your business and better rankings on SERPs.

Why is Search Intent Relevant for Your Business?

Search intent is the driving force of SERPs. But how is it relevant for your business? We look at the reasons below:

● Helps you narrow down your keywords. Search intent allows you to identify which keywords to optimize. Without it, you’d be optimizing random keywords that offer zero value to a visitor.

● Provide valuable content. When you know what your potential is searching for, you will be able to provide valuable content.

● Improve user experience. People positively perceive businesses and websites that satisfy their search intent.

● Rank better in SERPs. If your content fulfills customer intent, Google will rank it better than others during an organic search.

4 Types of Search Intent

Types of Search Intent

Search intent comes in different forms. They are broken down into the following:

● Informational

● Commercial Investigation

● Transactional

● Navigational

Let’s look at them in detail.

Informational Search Intent

Informational search intent simply means a user wants to learn some info about someone or something. Most search queries of this nature usually pose questions utilizing words such as who, what, where, when, how, and why?

For specific queries, Google might use SERP features to provide direct answers. Most search queries are informational. Thus, you can take advantage of that to improve your visibility.

Commercial Search Intent

Let’s say you want a new laptop but don’t know if you want an HP Envy or MacBook. The search you conduct to compare their specs is commercial search intent.

Google presents results from web pages that compare the two products. At the end of the day, the user will make an informed decision after reading up on commercial search intent.

Commercial search intent isn’t limited to product comparisons. Users might conduct this type of search to look for customer reviews, demonstrations, recommendations, and other pages that will provide details about a product.

Transactional Search Intent

Transactional search intent means visitors plan to do something specific in person or with their devices.

Transactional keywords in search intent aren’t limited to purchases. It could be searching for email signups, form submissions, or store visits. While Google usually displays the results in a carousel, it also provides additional information on the knowledge panel.

Navigational Search Intent

This kind of search intent means visitors want to discover a physical address, website domain, or contact information.

Google works to deliver the results using SERP features like map packs or knowledge panels. You can incorporate navigational keywords into your website to ensure visitors locate you when they need your services.

How to Determine Search Intent

There are several ways you can determine the search intent of your target audience. They include:

● Read the SERPs. Type the keywords related to your business and study how the results are displayed. It will give you an idea of how to optimize your web pages for more visibility.

● Use Google Ads to determine the extent of the intent. While you may not intend to use Google Ads, you can look it up to see how much people are willing to pay to rank for specific keywords.

● Use Google Analytics. You can also use Google Analytics to identify the search intent of your visitors. You can look up Organic Search, Pageviews, Session Duration, and Exits from the dashboard to see how people interact with your content.

How to Optimize for Search Intent

Search Intent Optimization

With everything you’ve learned, how do you optimize your web pages for search intent? Follow these tips:

● Conduct keyword research.

● Study SERP features.

● Look at the People Also Ask panel to identify keywords to optimize.

● Learn from your competitors.

● Categorize your content ideas by search intent.

● Think like a customer to discover keywords they might use.

Conclusion

Understanding search intent is essential to a successful digital marketing campaign. Thankfully, we’ve explored everything you need to know about customer intent and how to optimize your website for it.

SEO for Ecommerce Websites
Categories search engine optimization

SEO for Ecommerce Websites

Ecommerce websites the world over are set up to achieve the following: increase leads, boost conversions, and improve their bottom line. With competition rife amongst brands competing for the same customer pool, your website needs to be fully optimized and ready to go.

More so, your website needs to outrank your competitors when a potential visitor carries out an organic search. The best way to achieve this is through e-commerce SEO. It is one of the most essential aspects of your digital marketing.

This article provides a comprehensive guide on eCommerce SEO services and how to optimize your website to fulfill your marketing objectives.

What Is SEO for Ecommerce?

SEO for eCommerce is simply the process of optimizing your retail website so that it will rank higher for targeted keywords during an organic search. It encompasses having a responsive website design and development, responsive navigation, and high-quality content. Your website will generate more leads and conversions when this is in place.

There’s a slight distinction between SEO for content-based websites and SEO for eCommerce websites. You need to understand your buyers’ intent, Google’s best practices, and how to optimize your retail website.

We will explore them below.

Why Does SEO Matters in Ecommerce Websites?

When people require a product or service, the first thing they do is conduct searches on their phones or PCs. They want information on the said products, including the prices, tips, options, and other details that would encourage them to make a decision.

When your website doesn’t appear on the search engine result pages (SERPs), you lose an opportunity to convince that potential customer to order your products or services.

Your digital marketing doesn’t end after launching your website. You need eCommerce SEO services to display your business in front of your target audience. Then, you can interest them further with compelling sales copies and product descriptions.

Benefits of Ecommerce SEO

Ecommerce technical SEO comes with several benefits for retail websites. They include:

● Cost-effective. Ecommerce SEO is cost-effective in the long run compared to pay-per-click ads (PPC). While it might take some time to fully set up, its rewards last for a very long time.

● Improved brand awareness. E-commerce SEO also helps significantly improve your brand awareness. When people search for content, and your web pages show up, it gives people the opportunity to learn about your business and what it provides.

● Enhances user experience. SEO for eCommerce websites also helps improve the user experience of your visitors. Ecommerce keyword research will help you to understand the user intent and provide value for their searches. User experience is also an actual eCommerce ranking on SERPs.

● Lasting value. Ecommerce SEO is a lasting investment in your digital marketing. However, it is not a one-time affair. It is a consistent process of knowing what tips to implement to get the best results.

How Is SEO for E-commerce Different?

You’ve learned that SEO is essential for eCommerce websites. But how is it different compared to SEO for content-based sites? We look at the reasons below:

● Intensive keyword research. SEO for eCommerce websites requires more keywords compared to other websites. This is because potential customers might be looking for a certain product, product specs, or product category. Thus, you need SEO for eCommerce product pages to successfully customize your site.

● Responsiveness. While SEO should optimize a website for responsiveness, it is more prominent in eCommerce websites. Your customers might use their smartphones or PCs to access your product pages. These pages need to be responsive to improve the user experience.

● More images. Some of the best eCommerce websites are filled with images. This is because people want to see the product they want to buy before ordering it. One of the common eCommerce SEO tips will be to optimize your images on your site.

● Optimized product descriptions. Another difference between SEO for eCommerce websites and others is that the latter doesn’t have product descriptions on its content. Thus, every retail website needs to incorporate product descriptions and reviews to grab the attention of visitors and potential buyers.

Best Ecommerce Platform for SEO

Best Ecommerce Platforms

While some content management systems (CMS) have their platforms optimized for SEO, others fully implement eCommerce content optimization to get retail websites in from their target audience.

Some of their top features include:

● Quick loading speed. A site that takes too long to load completely is bad for your digital marketing. You will experience higher bounce rates and lower-ranking positions on SERPs. These platforms have implemented fast site speed to improve user experience and rank.

● Canonical URLs. The best SEO-friendly platforms have canonical website URLs in place. This helps you consolidate your content across the board and allow search engines to crawl and index your pages accordingly.

● Sitemap features. The best eCommerce platforms for SEO also generate sitemap features to meet your needs.

● Mobile-friendliness. As earlier highlighted, responsiveness is a vital aspect of eCommerce SEO. The best eCommerce platforms are optimized and responsive for smartphone users.

The best eCommerce platforms for SEO include the following:

● BigCommerce

● Shopify

● Wix

WooCommerce

● Volusion

● Magenta CMS

● Squarespace

How to Do SEO in Ecommerce Websites

So, how do you incorporate SEO for eCommerce websites? Follow these simple steps:

● Conduct keyword research. You need to conduct eCommerce keyword research to know the right keywords to optimize your website. You can use keyword research tools like SEMRush, KeywordTool, Ahrefs, and Keyword Kegs.

● Conduct competitor research. Some of your competitors are implementing eCommerce best practices for SEO. You need to discover the keywords they use for their ranking. Semrush Organic Research is an excellent tool for finding this.

● Simply your site architecture. Your site structure doesn’t need to be all over the place. You need to structure your retail website properly by introducing SEO eCommerce category pages for your products.

● Create unique product descriptions. Your product pages should have unique product descriptions optimized for specific keywords. This will help your visitors and search engines to know what the page is about.

● Create backlinks. Earning backlinks from authority websites is essential for better ranking positions. You can offer to guest write for those blogs and introduce your products by sharing a link.

Ecommerce SEO Best Practices

Ecommerce SEO Best Practices

So, what are the eCommerce best practices for SEO? Follow these creative tips:

● Conduct keyword research.

● Carry out competitor research.

● Optimize your on-page SEO by including meta titles and descriptions on your product pages.

● Establish a simple site structure.

● Optimize your product images.

● Make your website responsive and mobile-friendly.

● Build high-quality backlinks.  

How to Improve SEO of Ecommerce Website

If you have already launched a retail website, there are some eCommerce SEO tips to implement:

● Perform keyword research.

● Incorporate long-tail keywords.

● Optimize your product pages.

● Ensure your site is user and mobile-friendly.

● Implement a simple URL structure.

● Remove duplicate content.

● Increase your page loading speed.

● Create a sitemap for your website.

Find an Ecommerce SEO Agency

Implementing eCommerce SEO services for your website may be exhausting if you don’t know where to start. That’s why you need to hire a professional to take care of it.

Abstrax Web is a leading digital marketing firm that will put your website in front of your potential audience when they conduct an organic search. Our bespoke services include web design and development, content marketing, website architecture, wireframing, consulting, and many more.

Reach out to us to see how we can help your website today.

What is Mobile SEO?
Categories search engine optimization

What is Mobile SEO?

Smartphones aren’t just an accessory but an essential part of our everyday lives. We can look up information, order a product, take pictures, book appointments, and call or text someone in a matter of minutes.

With more people spending time on their smart devices, it is essential for website owners and digital marketers to customize their websites to become mobile SEO friendly. But what is it in the first place?

Mobile SEO is optimizing your website to ensure it responds seamlessly on mobile devices. When implemented, your web pages provide an excellent user interface and experience to visitors regardless of their device names and screen sizes.

Some businesses do not regard this in their digital marketing, and that’s a huge problem. When your website is not set for mobile SEO optimization, it will affect your conversion efforts and your target audience’s perception of your business.

This article offers a breakdown of what it is and the mobile SEO best practices to deploy on your website.  

Importance of Mobile SEO

According to research, 52% of global internet traffic comes from smartphones. This is an eye-opener for business owners to customize their websites for mobile SEO. Search engines prioritize mobile user experience as a ranking factor during an organic search.

Why is SEO mobile important? We look at the reasons below:

Loads Your Website Quicker

Your site loading speed is essential to how and where your site shows up on SERPs. When your website takes a long time to load on mobile devices, it sends a wrong signal to search engines.

Mobile SEO ensures your website loads quickly for your visitors and search engines.

Decreases Bounce Rate

Visitors might leave if your website is unresponsive, increasing your bounce rate. A high bounce rate means your web pages aren’t suitable for mobile users.

Mobile SEO service helps lower your website’s bounce rates, allowing people to spend more time engaging with your content.

Improves Mobile User Experience

Another importance to optimizing your website for mobile SEO is that it improves the user experience of your visitors using smartphones. When people get into your website and can seamlessly navigate different content, it leaves a great impression on them.

They’d want to recommend your website to their friends and family. Mobile SEO makes sure of that.

Responsive On All Mobile Devices

Another importance of mobile SEO is that it ensures that your website is responsive on all smartphones. It ensures that both Apple and Android phones of different screen sizes can access the same content without delays.

Increased Mobile Conversions

Mobile SEO is essential because it improves conversion rates from your mobile visitors. Your bottom line will improve significantly when people can have a seamless customer purchase journey.

Mobile SEO is what you need to crown your digital marketing efforts with great success.

These are just a few of the many benefits of implementing SEO for mobile on your website.

Difference Between Mobile SEO and Desktop SEO

Difference of Mobile and Desktop SEO

Most people often mistake mobile SEO and desktop as the same thing. While they might be similar in operation, they have distinct functionalities.

What are their differences?

● Location. This is one of the significant differences between both SEOs. Search engines consider the location of smartphones to deliver local results to them. This is because most phones make use of GPS to identify their location. While desktops have location monitoring, it is not an essential factor for delivering results. So, the results for desktops may be generic.

● Click-through rates. Due to the nature of both products, their click-through rates (CTR) are pretty different. For mobile devices, the CTR is low, as users will want to take their time to preview the meta title and description before clicking it. For desktops, the CTR is relatively high, as they get access to more search results due to their landscape screen size.

● Search layout. Another difference between mobile SEO and desktop SEO is the search layout. Mobile phones are evidently smaller, revealing fewer results at a time. Desktop SEO displays various search results due to its landscaped screen size.

Why Is Mobile SEO So Important to Generate Traffic?

You’ve learned that mobile SEO is essential for your website. But why is it important in the grand scheme of things?

According to Google, people spend 70% of their digital time on mobile devices. This means there’s a high possibility that most of your website visitors will be smartphone users. If your website is mobile-friendly, they will keep returning there and recommend it to their friends and family.

An unresponsive website is a massive turn-off to smartphone users, which might affect your ranking position on SERPs. Conversely, when your website is mobile-friendly, your conversion rates will go up.

How to Check for Mobile Traffic in Google Analytics

Do you want to monitor your website traffic from mobile devices on Google Analytics? It’s pretty easy. Follow these steps:

● Sign in to Google Analytics with your Google account.

● Select your website account from the menu.

● On the dashboard, click Audience > Mobile > Overview.

You will be able to see and analyze your website traffic from smartphones.

How to Check for Mobile Traffic in Semrush

You can also track your website’s mobile traffic using Semrush, another web analytics tool. All you need to do is:

● Sign in to Semrush.

● Visit Traffic Analytics.

● Input your website and click on Traffic Overview.  

How to Check if Your Website Is Mobile Friendly

Checking if your website is mobile-friendly is one of the best Mobile SEO audits you should carry out. So, how do you check if your website is mobile-friendly?

● Use Google Mobile-Friendly Test Tool. Using the Mobile-Friendly Test Tool, you can check if your website is mobile-friendly. All you need to do is input your URL on the box and click to view the report.

● Check mobile usability report on Google Search Console. You can also use your Google Search to know if your site is mobile-friendly. On your dashboard, visit the Mobile Usability report to track and troubleshoot the mobile-friendliness of your website.

Google Search Console

● Use other checkers. You can also utilize other online digital tools to check if your website is mobile-friendly. They include W3C Mobile Checker, MobiReady, Small SEO Tools, SiteChecker, BrowserStack, and many more.

How to Optimize Mobile SEO

Now that you know mobile SEO is essential to your digital marketing campaigns, what are the best practices to optimize it?

● Improve your site loading speed. Your website loading speed is vital to have excellent conversion rates. Our previous article covered how to make your website faster.

● Make your website responsive. Your website should be responsive for both PCs and smartphones. Your web development and design should take implement this.

● Improve your mobile user experience. Looking for different information from your website shouldn’t be difficult. Ensure that everything is in the right place to improve user perception of your website. Your navigation bar should be easy to locate.

● Optimize title tags. Every website page should have a meta title and meta description, as search engines also use that as a ranking factor.

● Optimize ‘near me’ content. Your content should be optimized for local results. The reason is that Google considers the device location when displaying results.

Mobile User Experience

Mobile user experience (often referred to as UX) refers to a user’s positive experience when using a device to access something.

Your website should have an excellent user experience, as it is essential for lower bounce rates, higher conversions, and increased sessions.

WordPress Plugins to Make Your Site Mobile-Friendly

Popular CMS, WordPress, comes with a truckload of themes and plugins that promises mobile-friendliness. However, there are standout plugins that will make your website as responsive as possible.

They include:

● Superfly

● Smush

● Jetpack

● WP Mobile Menu

● Hummingbird

● Touchy

Conclusion

Mobile SEO should be incorporated into your digital marketing efforts to achieve the best results. Need a helping hand to make it possible? Abstrax Web is a leading digital marketing firm tasked with improving your website to fulfill your marketing objectives.

Our services include website design and development, website analytics, content marketing, website wireframing, and many more. Contact us today to see how we can help take your brand to the next level.

on-page-optimization-in-seo
Categories search engine optimization

Why On-Page Optimization is Important

Two major aspects of SEO for websites are off-page and on-page SEO. While off-page SEO focuses on things outside your control, on-page SEO deals with what happens inside your site.

Both of them are essential to ranking better on SERPs. However, if you don’t deploy on page SEO techniques, you stand little chance of getting it right with off-page SEO. When people talk about improving their website to rank better for targeted keywords, they’re referring to on-page SEO.

This article explores on-page SEO, its elements, and its benefits for your website. Check it out.

What Is On-Page SEO?

On-page SEO services optimize your web pages to get better ranking results during organic searches. It deals with everything about your website that is in your control to optimize for SEO performance.

Poor on page SEO services will lead to depleted leads, increased bounce rates, fewer sales, and even the likelihood of being flagged or penalized by search engines.

On page SEO involves optimizing your website’s HTML code, internal linking, meta data, web design, and web content – all of which can impact your website’s visibility on SERPs. Search engines place emphasis on on-page SEO as a ranking factor.

What Are Benefits of On Page SEO?

On page SEO comes with several benefits for your website. They include:

● Better rankings in SERPs. On-page SEO services include creating high-quality content and optimizing it to rank for targeted keywords competitively. Without on page SEO, it is difficult for your website to appear on organic searches.

● Better crawling and indexing. Search engines will only display your web pages if they understand what it’s all about. With on page SEO, they can understand, crawl, and index your web pages accordingly.

● Improved local search. Another benefit to this particular SEO is that it gives you better visibility for your business. If your business deal with a local audience, it makes sense to appear in local searches. It can only be possible with on-page SEO services.

● Increased web traffic. When your web pages are optimized for organic searches, you will begin to receive traffic. You can track your website activity using analytic tools like Google Search Console and Google Analytics.

● Lower bounce rates. Website owners want people to interact with their web content and fulfill several objectives. If your website isn’t optimized, people will leave after they land on your website.

● Faster website speed. On-page SEO also improves your website loading speed, improving user experience. In fact, page loading speed is a ranking factor on Google.

● Mobile optimization. Most people who will interact with your web content are smartphone users. On-page SEO services also involve optimizing your website for mobile-friendliness.

● Increased conversion rates. The aim of every website admin is for people to fulfill brand objectives. It could be ordering a product, downloading a whitepaper, or subscribing to a newsletter. On-page ensures that these objectives are seamlessly done.

● Long-term web page value. It also improves the value of your web pages on SERPs. You will earn several backlinks from other websites if your pages are highly valued.

What are the On Page SEO Factors?

Now that you know that on-page SEO is important for your website, what are some of the on page SEO factors to consider?

● E-A-T. It stands for expertise, authoritativeness, and trustworthiness. Your website should fulfill these elements to rank better in organic searches.

● Target keywords. This is the foundation of your website content. Thus, your website should feature the target keywords to be used – either in the meta data, heading, or body of the text.

● SEO writing. Your website copy should be optimized for SEO. After conducting keyword research, you should incorporate those keywords into your web content. It is essential to keep your content simple and easy to read.

● Visual assets. Your web content should feature infographics, videos, and images to make the content appealing to visitors.

● HTML. HyperText Markup Language is the coding language used to structure your web content.

● Geotagging. If your website services a local audience, geotagging your content makes it easy for people to find it.

● Responsive design. Your website needs to be optimized for mobile devices and PCs.

● Links.  Inbound, outbound, and internal links are essential for your website’s visibility.

On Page SEO Elements

On-page SEO consists of several elements contributing to your website’s performance during organic searches. These on-page SEO elements are equally important. They include:

Meta Data

Meta data (or meta tags) are snippets of code describing a web page’s content. It’s the first thing you see in SERPs when you type in a query. These tags do not appear on the web page when you open them. It is only available on the HTML source and can be seen on SERPs.

There are different types of meta tags available:

● Meta title. Search engines view this as the title of your web page. It appears at the top of the SERPs. Your meta title should be optimized for the target keyword and user-friendly simultaneously.

● Meta description. This describes what your page is all about. It highlights some of the key answers users may be looking for, which will inspire them to click and read the rest of the content.

● Meta robots. These bots give search engines pointers on what to index and what not to.

On-Page Content

Content is King. What makes your website stand out from others is the content displayed on your web pages. Thus, it is essential to publish authentic, high-quality content that is compelling and engaging to your target audience.

Your content should also be optimized for target keywords, so that engines can understand what your website is all about. People will find your content useful when it provides answers to their questions.

Focus on quality rather than quantity.

Site Structure and Internal Links

Site structure and internal links are heavily underrated in on-page SEO. You need to ensure that all your web pages are properly interlinked, which will increase the chances of ranking your pages.

Your site structure should also be optimized for smooth navigation. People who land on your website and find different sections easily will always come back.

How to Do On Page SEO Audit

There are several steps to deploy in performing an SEO audit. These steps include:

on-page-seo-audit

● Perform keyword research

● Understand the keywords your competitors are ranking for.

● Check your website’s indexed URLs.

● Analyze your website loading speed.

● Confirm if your website is mobile-friendly.

● Cleanup and submit a new sitemap.

● Remove duplicate content.

● Track your website performance using analytics tools.

How to Improve On Page SEO

After performing an SEO audit of your website, how do you improve your on-page SEO? Follow these tips below:

 ● Publish high-quality content.

● Update your content regularly.

● Optimize your meta tags.

● Optimize your website for faster loading.

● Make your site mobile-friendly.

● Make your web pages attractive to receive backlinks from other websites.

Abstrax Web On-Page SEO Services

Abstrax Web is your one-stop destination for improving your on-page SEO for better visibility, lead generations, sales, and other benefits. We have a team of professionals who will perform a comprehensive SEO audit and improve your ranking on organic searches.

Reach out to us to see how we can help competitively promote your website in ways you never imagined.