Category Archives: search engine optimization

This article is for you if you’ve ever confused domain name, website name, or website hosting service. As you’re well aware, different websites come with different names. But where do they come from? How do they play into your digital marketing? More so, how do you buy a domain name for business websites?

This article carefully explores this, including other relevant details in your quest. Let’s jump right into it.

What Is a Domain Name?

A domain name is a user-friendly address unique to every website. The domain name is what differentiates one website from another. Imagine the domain name as a fingerprint. No two people have the same fingerprint. It’s the same way with websites.

A domain name is often called a website address. It is typically created to make internet protocol (IP) more accessible to visitors and easier to remember.

An IP address, for instance, is made up of strings of numeric addresses assigned to every computer. But it’s relatively difficult to remember random numbers set up like 143.145.167.189. A domain name makes it easier for people to reach the exact location of your website without bothering about its numeric address.

As earlier stated, domain names are unique. When someone types it into the URL space of their browser, it will lead them straight to your website.

How Should a Domain Name Be Formatted?

Domain names comprise a series of labels separated by dots (.). When it comes to domain name registration, there’s only one way to go about it.

If you’re registering a domain name, it can only contain the characters a to z and numbers 0 to 9. It can also include a hyphen (-). However, you cannot incorporate a hyphen at the beginning or end of a domain name.

It should also be noted that a label should not exceed 63 characters. More so, the total length of the domain name (including the periods in the end) should not be more than 254 characters.

Domain names are segmented into the following:

● Root domain. This is the dot (.)

● Top-level domain. This is the specific domain identifier at the end of the address. Examples include .com, .co, .io, .org, .net, etc.

● Second level domain. This is the subdomain of the main domain name. Examples include info.com, info.net, info.io, info.org, etc.

● Third level domain. These domains are extended by adding a prefix to the second-level domains. Examples of this include abc.info.com. abc.info.co, abc.info.org, etc.

● Next level domain. These domains are also extended by adding a prefix to the third level domains. Examples of this include xyz.abc.info.com, xyz.abc.info.net, xyz.abc.info.org, etc.

Domain Name Components

There are different domain name components. These domain name parts include:

● Protocol. The protocol is part of the URL but not part of the domain name. You can simply complete a domain name without the protocol, and the website will show up on your website. Examples of the protocol include https:// or http://.

● Root domain. This is the highest page of your website hierarchy. It is your homepage. It typically contains your domain name and a top-level domain. Examples include facebook.com, twitter.com, amazon.com, etc.

● Domain name. This is your exact website name without the periods in the end. For instance, the domain name for facebook.com is facebook.

● Subdomain. Subdomains are typically the third level domain of a website hierarchy. They are added to the root domain and separated by a dot. For instance, blog.abc.com and contact.abc.com are both subdomains of the website abc.com. Subdomains are simple to create under a root domain, as long as it is under the control of the web admin.

Some of the most popular domain names put this in place to make their websites accessible and easier to remember.

Is Domain Name Same as Website Name?

If you launch or plan to launch a website, you will see many buzzwords such as domain name, website, URL, domain hosting, etc. Luckily, these terms are very simple to understand.

A domain name is the name of a website. Typically, a domain name is what comes after the @ of an email address or after the www in a website address.

So yes, domain names and website names are one and the same. Examples of domain names include:

● Google.com

● Amazon.com

● Facebook.com

● Instagram.com

● CNN.com

Difference Between URL and Domain Name

People also tend to confuse URL and domain names. However, there’s a slight difference between URLs vs domain names.

URL, also known as Universal Resource Locator, is the complete web address to find a particular website or web page on the internet. When typed correctly, your browser locates its servers and reveals them to you within seconds.

URL contains a domain name and other components attached to it. Examples of URLs include:

 ● https://www.wikipedia.com

● https://bbc.com/sports

● https://cnn.com

On the other hand, a domain name is simply the website’s name. Every website has its own domain name. Examples of domain names include:

● Facebook.com

● Twitter.com

● Amazon.com

The difference between URL and domain name is that there’s a Hypertext Transfer Protocol (https or http) before the domain name.

Can You Have the Same Domain Name as Someone Else?

Some arguments exist about whether someone can have the same domain as others. Domain names are unique. No two websites have the same address. So, you cannot register an address already registered by someone else.

However, domain registrars can permit you to register domain names similar to existing ones.

For instance, if you have registered mycompany.com, domain registrars will not stop another person from registering mycompany.co.uk.

Registering a domain name that is authentic to your brand and what you want to achieve is essential. You shouldn’t register a domain name similar to a large website, as you could be sued, especially if your website rivals theirs.

Which Are Not Allowed in Domain Name

While it may be difficult to find a domain name for business websites, there are basic rules you should follow when registering domain names. These rules include:

● You should not include hyphens at the beginning or end of a domain name. You can include hyphens in the middle of your domain name but ensure that it is something your target audience can remember.

● Spaces are not permitted for use in domain names. That’s because website hosting services and browsers do not recognize spaces.

● Symbols are not allowed to be used in domain name parts.

How to Buy a Domain Name

There are several steps you should take in buying a domain name. These steps include:

 ● Use ICANN to search for reliable domain providers or registrars.

● Choose a domain name

● Use a domain availability checker tool to determine if your preferred domain name trends are available.

● Purchase the domain name from domain providers.

How Much Does a Domain Name Cost?

When you purchase domain names from a provider, you register them for one year. You can renew it for several years when the registration period expires or when alerted by the providers.

Depending on the promotions you need, you can register domain names for as low as $8.99. Some domain registration may cost more if you need a Secure Sockets Layer (SSL) certificate to provide your website with an extra layer of protection and encryption.

Where to Buy Domain Name?

There are several domain providers available on the internet. We present you with the best ones:

● Domain

● Bluehost

● GoDaddy

● HostGator

● Namecheap

● DreamHost

● BuyDomains

You can visit these sites, run a search on your preferred domain name to see if it’s available, and register it.

Conclusion

Registering a domain name is an essential aspect of digital marketing. Thankfully, you can buy a domain name for business websites with this informational guide.

Google is constantly changing the way people get search results. Its bots crawl millions of web pages within seconds to display the best result for an organic query. Some of the best websites miss out on visibility for SERPs because search engine bots do not properly understand web content.

XML Sitemaps as a pointer to inform Google bots about all the relevant pages on your website, so they can understand it better. They’re essential in improving your website SEO performance – even if your interlinking is poorly done.

This article explores everything you need to plan XML sitemaps, their importance, and how to build one for your website.

What Is an XML Sitemap?

An XML sitemap is a directory or file highlighting a website’s important pages, ensuring that Google and other search engines can crawl and index them accordingly. It also helps search engines understand what your website is about.

When Google learns about your website content, you stand a better chance of outranking the competition during an organic search.

An XML sitemap contains the URLs and other information about your web pages. These features of XML include the last modified date of the pages, the change frequency, and the page’s relevance to other URLs.

The purpose of the XML sitemap is to inform Google and other search engines about the website content so that it can be crawled and indexed quickly.

What Is Sitemap.XML Used For?

An XML Sitemap is your website’s blueprint; it features information about the web content and how one page connects to another.

So, what is it used for? The XML sitemap is designed for search engine crawlers to find new website pages and index them. This greatly affects how your web pages appear during organic searches.

Thus, having an index XML sitemap is beneficial for your SEO performance. It’s okay to wonder, ‘do I need to keep XML files?’ the answer is not really. Your website, as long as it is optimized for keywords, may appear on SERPs.

The reason you should have an XML sitemap is for indexing purposes. While search engine bots can locate your pages, XML sitemaps make it much easier and faster for them to do so. It also helps pages that aren’t backlinked to get crawled and indexed.

XML Sitemap Best Practices

If you’ve wondered how search engines understand a website and display it for a query, the answer is hyperlink XML sitemaps. Now that you understand what it is, what are the XML sitemap best practices to deploy?

Check them out:

● Rank your web pages accordingly. One of the best practices you can implement before you create an XML sitemap is to rank them accordingly. The higher a page is ranked, the quicker it will be crawled and indexed. For instance, you can assign a higher score to your blog or product page because they are constantly updated. Those are called dynamic pages. Static pages such as Contact and About Us should receive lower website scores.

● Categorize your website content. Another tip to plan XML sitemap is to structure your content correctly. Structuring your content establishes its hierarchy. Naturally, your primary content is the homepage. And then followed by service pages and the subcategories. Thus, you should create web content that falls within the correct category.

● Use a sitemap generator tool. People have often wondered how to view XML of a web page. The answer is simple: get a sitemap generator tool. However, some websites have in-built tools to help generate the XML sitemap for your site. If you’re using WordPress to build your website, you can use the Yoast plugin to generate the sitemap. Google XML Sitemaps is another tool you can use to generate the index XML for your site.

● Submit your sitemap to Google. After creating the XML sitemap for your website, you should submit it to Google. You can achieve this by using Google Search Console. All you need to do is click Sitemaps on your dashboard and add the sitemap URL in the space provided.

● Place an HTML sitemap. Sitemaps come in different forms. The one visible to users who land on your website is the HTML sitemap. Thus, the difference between HTML and XML sitemap is that one is uploaded on the website while the other is submitted to Google search bots.

● Don’t include non-indexed URLs. Another tip is that you shouldn’t include a non-indexed URL in your sitemap. These are URLs that you don’t want search engines to index. They could be personal pages you don’t want to be exposed to public viewing.

How Does an XML Sitemap Generator Boost SEO?

An XML sitemap generator improves your website’s SEO performance in several ways. Firstly, it makes search engines locate all your most important pages quicker during an organic search.

Another reason is that the XML sitemap generator helps search bots understand what a website is all about. That’s because it reveals a website with all of its most important web pages. When search engines understand your website content, they will rank it better than before.

How to Build an XML Sitemap

There are two methods to build and check website sitemap XML. Let’s look at them below:

Manual Building

You can build the XML sitemap of your website manually, but it will take some time. All you need to do is use a crawler like Screaming Frog to crawl your entire website. It will provide you with all the URLs of your website.

After generating the sitemap in an XML format, you need to code it using a text editor such as Sublime Text. You can also use your Windows Notepad or Nano (for Linux and macOS).

Automatic Building

So, how to see the XML of a web page? If you’re using a content management system like WordPress, Wix, Shopify, or Squarespace, there are available plugins to generate your sitemap. On your dashboard, you can simply look for it and generate it.

WordPress admins can make use of the Yoast plugin to generate the sitemap. Navigate to SEO > General > Features and toggle the ‘XML sitemaps’.

You will be able to see your sitemap when you click yourdomain.com/sitemap.xml or yourdomain/sitemap_index.xml. Thus, you can get XML from URL.

How to Add Sitemap XML to Google Search Console

Now that you know how to get XML code of a website, adding it to the Google search console is the easy part. Follow these tips:

● Log in to your Google Search Console.

● Select the account associated with your website.

● On the dashboard, locate Sitemaps.

● Paste your sitemap URL in the space provided.

● Click submit.

How to Add Sitemap XML to Robots Txt

Robots.txt files are quite different from XML sitemap files. A robots.txt is located at the root directory of your website and informs search engines on the pages to crawl and not crawl.

Robots.txt files are essential in a website because it’s the first place search bots go to learn about what to crawl.

If you don’t have one, then you can create one in your web server. Simply type the following text:

User-agent: *

Disallow:

Add the sitemap XML to your robot by typing the following:

Sitemap: http://www.yourdomain.com/sitemap.xml

User-agent: *

Disallow:

Difference Between HTML and XML Sitemap

The difference between HTML and XML sitemaps is in their functionalities. HTML sitemap is a blueprint of your website for visitors to understand your site. Thus, visitors can locate different pages by locating the HTML sitemap on your homepage.

On the other hand, an XML sitemap is a directory for search engines to understand your website and take note of your most important pages. It reveals the URLs and metadata of your website and how they interconnect with themselves.

Do I Need to Keep XML Sitemap

Now that you know your sitemap XML is essential for performing excellently during an organic search, do you need to keep it?

Technically, you don’t need to because you can always find it when you need it by manually searching for it or using an SEO plugin.

Sample Sitemap XML

Below is what a sitemap XML looks like when you generate it:

Conclusion

XML sitemaps are essential for your website. Thankfully, we’ve explore all you need to know about it and how to implement it for your website.

No matter the business venture you’re into, there’s competition. But beyond that, competition is rampant. You may worry about your competitors, even if you do not admit it openly. And that’s fine.

But is it important to know your competition or even care about what they’re doing? The answer is a resounding yes. Some of the major reasons to monitor competitors is that they help prove there’s a market for your bright idea.

Often when people come up with creative business ideas, only to find out there are others involved in them, they may be discouraged from forging ahead. However, it would help if you saw it from a different angle. If there are other businesses in your niche, it simply means that the market is viable and there are customers who need the service or product you want to provide.

It also allows you to understand their pricing models. When you keep an eye on your successful competitors, you have a faint idea of how their business works. And then, you can creatively implement yours.

This article explores why you need to identify and monitor competitors in your niche.

Why Is Competition Important?

You may want to see competition as rivalry in your niche. However, competition remains inevitable for businesses in any industry. Thus, it would help if you began to embrace it as a part of the process.

Why is competition essential?

 ● Competition heightens reassurance. Having competition means your potential customers have the option to choose a different business. So, when customers choose your products or services, you know that it is because your business appeals to them more.

● Competition breeds inspiration. Having competition around your business will go a long way in motivating you to become better. It forces you to stand out. And you’d be inspired to innovate your products.

● Competition can improve your online presence. Competition can inspire you to devise SEO strategies to rank higher in search engine results pages (SERPs). Showing on the first page of organic search is a huge flex. It means your website will be in front of people who need your products and services.

● Competition enhances loyalty. When customers choose your business over others, they will be more likely to do so in the near future. Thus, you will enjoy their patronage if you continue innovating your products.

● The competition allows for market research. Competition allows businesses to keep an eye on the market. From market research, you’d know how to better present pricing on your products and services.

● Competition improves brand awareness. Competition doesn’t only help you attract and retain customers. It also allows you to increase your brand awareness. Satisfied customers do not keep quiet. They talk to their friends and family about your products and why they should choose them above others. Every business needs this sort of indirect marketing.

● Competitors teach you new skills. You do not know if your current marketing and management skills need improvement if you do not have competition nearby. Having competition in business inspires you to acquire new skills. You can look at customer reviews about your rivals and learn from their mistakes.  

It can be quite scary to have competition in your field. However, it’s vital to know your competition because they’d teach you creative ways to stand out and improve your bottom line. Embrace the competition and identify ways to progressively improve your business.

Types of Competition

Competition is inevitable in business. You know that already. But there are different types of competition in business. They include:

● Direct competition. It is probably who you’re thinking of when you think of competition in the real sense. These businesses or ventures offer similar products and services to the same market and target audience. A perfect example would be Coca-Cola vs Pepsi, Apple vs Android, or Netflix vs HBO Max. You can conclude that direct competition operates in the same industry, satisfies the same needs, and offers similar (or almost identical) products and services.

● Indirect competition. Businesses or ventures sell different products and services to compete for the same market. An example, in this case, would be Pizza Hut vs Mcdonald’s, hot vs cold beverages, juice vs coffee, etc.

The difference between a direct competitor vs indirect competitor is that while one offers similar services as yours, the other offers something different – but competes for the same market pool. Other forms of competition include replacement competition – where businesses offer an alternative to what you provide.

Ways to Identify the Competition

How do you identify the competitors in your niche? It’s easy. Follow the tips below:

Check the Page of Google

Search engine results pages are typically the best place to start. So, if you’ve ever asked, “who are my competitors?” you’d get your answers immediately.

Consider what queries your customers would use to search for your services and include a location. Look at the example below:

The image shows some ranking businesses in the Map Pack section of SERPs. Customers typically see and interact with these pages before looking at other results. You can carry out a customized search for your niche.

Research Targeted Keywords

Another way to know your competitors is to research targeted keywords and see the names of businesses also targeting those keywords.

It’s also similar to the first, but the target is on the keywords. Consider the example below for the target keyword: biker jeans.

Any business offering biker jeans can easily see who they’re up against. Keyword research tools include Ahrefs, Ubersuggest, SEMrush, Google Keyword Planner, SECockpit, Moz, KWFinder, and KeywordTool.

Monitor Social Media Conversations

Social media is where people have popular opinions on a wide range of topics. This includes business discussions and product reviews.

You can search on any social media platform to see who is asking for directions to a service you provide. You can also spot suggestions for other businesses in the comment sections.

You can also check out discussion platforms such as Reddit or Quora.

Do Market Research

You can also find your competitors by keeping an eye on the market. You can run a Google search, read niche journals, or discuss with your vendors.

Market research allows you to see which businesses have competitive offerings and pricing.

Ask Your Customers

Your customers are also vital to identifying your competitors. They must’ve sieved through countless businesses before settling with your services. You can strike up in-person, casual conversations with them to find out about them.

You can also send them an email survey after each sale and monitor their feedback.

What Makes You Different From Your Competitors?

The primary goal of most businesses today is to stand out from the competition and improve their profit margins. The only way to achieve that is to completely differentiate yourself. Here’s how:

● Have the best customer service and support.

● Don’t compare yourself to your competition.

● Invest in your packaging.

● Contribute to environmentally sustainable programs.

● Maintain transparency with pricing.

● Continue to innovate.

These tips will make your business distinct in a great way.

How to Handle Competition in Business

You cannot avoid competition in business. So, how do you handle it? Practice the tips below:

● Develop a relationship with your customers.

● Know your competition.

● Focus on why you’re different from your competition.

● Invest in company branding.

● Target new markets.

● Innovate your products.

● Take care of your staff.

These strategies will help upscale your business in ways you never imagined.

Conclusion

Competition is inevitable in business today. While you must know them, you should devise strategies to stand out from them. With all the strategies outlined in the article, you can take your business to the next level.